Facebook is working hard to keep businesses on their toes with a major overhaul planned for 2018. Their vision is to change your news feed in the coming months with a new algorithm that will prioritize posts from friends, family and groups first, leaving business content at the bottom of the barrel. Pay close attention, your organic reach may just drop off a cliff!
What does this mean to your business page? Mostly that your organic reach (which currently only reaches about 2 - 4% of your audience) is going down to zero.
However, hope is not lost, there are ways to reach your target audience, you will just have to be smarter about it.
Here are our four top tips to ensure your posts don’t get lost.
In 2016, Facebook CEO Mark took to the F8 Stage to announce the availability of the Messenger Platform. He claimed that bots would take the friction out of digital interactions. The platform would enable organisations to build “chatbots” that can interact with people who request information, order products and have customer service issue. It connects organisations to their audience in a more personal way, real-time.
Fast-forward a year later and we find ourselves in a time where messaging apps have surpassed social networks. According to Business Insider Intelligence, “the combined user base of the top four chat apps is larger than the combined user base of the top four social networks.” The combined global monthly active users of the Facebook,...
The best way to sell travel is to tell stories about the experience. Whether it is skinny dipping in the crystal-blue oceans of the Bahamas or bungee jumping from the Macau Tower in China, you want your audience to feel the excitement as if they were there themselves.
However, the credibility of your story is best augmented by first-hand experiences. So, as a travel agency, if you want to sell any experience, the surest way to do so is let original travellers tell their story. Give them a free rein- a platform on your site- to share the joy and excitement they felt on their journey. This user-generated content (UGC) will go a long way to boost the number of enquiries about your service.
What is User Generated Content?
In online marketing, content is everything. In addition...
Last week, Google reached out to website owners through Google Search Console informing them that from October 2017, Chrome will mark HTTP pages that collect data through forms as ‘not secure’. Below is an example of the message sent by Google.
The most common examples of collecting data through forms include:
• when somebody tries signing up to your email newsletter
• when somebody is making an enquiry on your website.
Starting from version 62 of Chrome, Google will start flagging sites as “not secure” when entering data on a page – e.g. enquiry forms, etc. We’re currently at version 60.
62 will be released in October.
Here’s how it will look…
Why act now?
Migrating your website to HTTPS is quickly becoming a necessity.
• HTTPS is regarded as a...
Each month we will ask an industry leader the same five questions as a way to share tourism marketing insights with others. The list of tourism professionals chosen to range from last year’s B&B owner of the year, RTO GMs, Marketing Manager for a hotel chain, motel owner, marketing organisations like BYATA and Luxury Lodges, and others.
The objective is to share knowledge, create scenarios that others can relate to and learn from, nurture sharing within the NZ tourism industry.
Our featured industry leader this month is Rotorua TOP 10 Holiday Park owner and operator - Jasmine Adams.
Winter continues, and for some its getting rather wet and cold! For those wanting to make the most of these cooler months head to the snow, enjoy a pizza by the fireplace with friends or explore new areas of New Zealand, in our case the Great Lake Taupo region.
You sit at your desk dreaming of what to do this weekend and an ad pops into your newsfeed telling you the weather is great for that ideal ski weekend! Or the weather is perfect to embrace the cooler days with a relaxing soak in the hot pools.
This is where things start to get fun! The ads that are served differ based on weather, whether that be past, current or future weather conditions (set to your preferences) you can reach those who might be looking for indoor activates on raining days, or outdoor on sunny...