Big news from the digital world: Instagram content from Business accounts is now being indexed and displayed more prominently in Google search results. In other words, your Instagram photos, Reels, and posts have a much better chance of showing up when potential travellers are searching on Google.
For tourism businesses, this is another example of the evolution of content, and is a golden opportunity!
What’s Changed?
Until recently, your business content on Instagram lived and thrived inside the app, but it wasn’t always easy for Google to pick it up. Now, Google is giving public Instagram Business content more visibility in search results, meaning travellers don’t have to be logged into Instagram to stumble across your posts.
If you're a tourism business trying to stand out online today, you’ve likely felt the challenge of producing content that actually gets noticed. The right content done well will help to drive visibility, trust, and engagement across every digital channel. But content has evolved and the way we plan, create, and share it has to evolve too.
When putting together content you need to consider how to:
Reflect your brand identity
Satisfy Google’s ever-changing search algorithms, AND AI search platforms
Connect meaningfully with your audience
Here’s a look at how content creation has changed across three key perspectives: SEO, social media, and AI, and why storytelling is the common thread that can tie it all together.
We often hear how tourism businesses and destination marketers should use storytelling techniques to connect with their audiences and entice travellers to book. But what does it actually mean, and how do you go about it in an authentic way that works?
We delve into these questions and more in a webinar dedicated to Storytelling for Tourism, complemented by a comprehensive eBook to support your storytelling strategy! These key resources will uncover the following key insights and tips:
Pinterest isn’t just for home styling tips and recipe ideas, it’s a powerful tool for tourism businesses looking to increase website traffic and improve Google rankings.
At Tomahawk, we often hear operators ask, “Do I really need another social platform?” But what makes Pinterest different is that it’s not just a social network. It’s also a search engine, and more importantly, it helps improve your visibility on Google. The user base of Pinterest continues to grow and in 2025, it has reached 570 million users!
Here’s how Pinterest supports your SEO strategy, and how you can use it to drive more organic traffic to your tourism website.
Pinterest = Search + Visual Discovery
Pinterest is where people go to dream, plan and bookmark future experiences, from travel...
Tourism New Zealand has launched its latest global campaign, “Find Your 100%”, and it’s packed with potential for tourism operators across Aotearoa to amplify their own marketing. This campaign continues the iconic “100% Pure New Zealand” legacy, but with a fresh twist encouraging Kiwis and international visitors to explore what makes their personal 100%.
What does this mean for you? You can make this campaign work for your business - whether you're a boutique accommodation, tour operator, activity provider, or local attraction.
Below are 3 ways you can leverage the campaign to help grow your business and connect with your ideal audience!
1. Make It Your Own - 90% your story, 10% creativity
One of the most playful aspects of this campaign is...
Website technology, design trends, and the search engine landscapes are all constantly evolving. Your website is not a static entity and regular audits and updates are vital to maintain optimal performance. By staying up-to-date, you ensure your website remains discoverable, delivers a positive user experience, and thrives in search engine results.
Below we outline are some key benefits to keeping your website updated.
1. Content-Rich & Relevant
Regularly updated content that keeps it relevant and valuable to your audience will enhance user engagement and positions your brand strongly against your competition.
2. A Top Notch User Experience (UX)
Modern design trends and user interface improvements ensure a seamless and engaging user experience, reducing bounce rates...
