The Government will inject $5.2million to attract more talent into tourism following the results of an Auckland pilot programme.
Go with Tourism is an innovative online job-connector platform launched by Auckland Tourism, Events and Economic Development (ATEED) earlier this year. The goal is to address the critical workforce shortage confronting Auckland’s tourism industry.
ATEED engaged Tomahawk to conduct stakeholder workshops, design the Go with Tourism brand and campaign then execute a regional recruitment drive targeting Auckland’s youth.
Tomahawk Director Gina Paladini is delighted by the Auckland results and national recognition.
“Tourism is at the heart of all things we do. Our industry has typically flown under the radar with school leavers. But...
Today in the nest the team talk about Sustainability. Looking at what the tourism industry and the exciting things Tomahawk are doing to make the world a better place. Share with us what initiatives you have in place?
Every year, we get a large number of annual Subscription invoices. We believe in supporting the industry that supports us but sometimes it is challenging when you belong to over twenty organisation within the Tourism Industry. But, one invoice we proudly pay is PATA – Pacific Asia Tourism Association. They are true thought leaders who bring so much to those that will listen.
We couldn’t go to the Annual Summit this year but they kindly shared the top ten key take aways and we in turn will share them with you! (with their permission)
1. The world economy has been slowing down since 2018 and will continue to slow in 2020, reflecting a trend that The Economist calls ‘slowbalisation’. This does not mean that growth is disappearing: there is slowing global integration on...
Tourism operators can now tackle climate change with every booking in a new collaboration between Tomahawk and carbon offset specialist TEM. TEM delivers tailored voluntary offset solutions to tourism operators and helped a major airline establish their highly successful carbon offset programme.
New Zealand is renowned for its pristine fjords, black-sand beaches and rugged wilderness, with 3.8 million international tourists visiting each year. As the country’s biggest foreign exchange earner, tourism is a large carbon emitter, alongside diary.
New Zealand’s isolated islands means people travel a long distance to get here and are becoming more aware of how their air and sea travel are impacting the environment.
Gina Paladini, director of tourism consultancy Tomahawk has...
If you are going to spend the money and the time to do a promotion or campaign, then you also need a landing page. Today in the nest we talk about what to include (and what not to include) to attract (and not distract) to ensure you get conversions