All things web and tourism!

Google offers FREE travel booking links to all accommodation providers.

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There’s been some big news from Google recently that’s sure to make all our accommodation clients very happy…

Just before the Trans-Tasman travel bubble was announced, Google revealed that all accommodation providers would now be able to access FREE booking links.

This means that when people search for accommodation, your property could be among the first to appear and give searchers the opportunity to book directly via your website.

In their recent announcement, Google said, “For all hotels and travel companies, this change brings a new, free way to reach potential customers [...] Our testing of this new feature shows that all partner types — from individual hotels to online travel agents — benefit from free booking links through increased booking traffic and user...

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7 ways to get ready for the Trans-Tasman bubble!

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7 ways to get ready for the Trans-Tasman bubble!

On Tuesday 6th of April, the New Zealand Government will announce the commencement date for the highly anticipated Trans-Tasman travel bubble.

While we don’t have a date for our bubble just yet, we now know that it’s imminent. This is a major step forward for New Zealand and Australian tourism industries, offering hope and opportunity to those providers who have been terribly affected by the COVID-19 pandemic over the past twelve months.

So, here are seven things you can do today to ensure you are ready! Knuckle down, get those creative juices flowing and put your best, jandal-clad foot forward to say g’day to our Australian friends once again.

1. First, focus on families

Tomahawk Marketing Director Gina Paladini...

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Government Funding Still Available in 2021

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Following the government's announcement urging tourism businesses to register for support via the Regional Business Partner Network, Tomahawk is registered as a support service provider in the Tourism Transition Fund for tourism operators impacted by COVID-19 and reduced market conditions. With Tomahawk’s support, we will assist you to create sustainable business goals for today’s domestic lead market so your business can remain viable. We will also advise you on potential new products and services that could support your business and evolving market conditions.

Stuart Nash said, “there is “still a few million dollars” left in the Regional Business Partner Network, which may provide up to $5,000 worth of support to small-to-medium tourism business owners.”

Tomahawk provides...

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New tourism initiative to activate and reward kiwi travellers

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Friday 31 July 2020

Auckland-based tourism marketing company Tomahawk is preparing to launch in September an exciting new platform that will activate and reward kiwi travellers.

The initiative, ‘The Great New Zealand Bingo Bonanza’, motivates and incentivises kiwis to discover their local community or other towns, regions and experience activities that they may never have considered previously. Using the well-known game of bingo as its inspiration, inspiring kiwi travellers of every demographic, every age and any special interest in a fun and engaging way.

Tomahawk Marketing Director Gina Paladini said, “Bingo Bonanza was created during Level 4 when we were all attending webinars with other tourism colleagues and wondering how our industry can survive. The...

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More Government Funding For Help Is Available

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Last week (14 July), the Government has announced a further $40 million in funding for the Regional Business Partner Network (RBPN). You can unlock up to $5,000 of funding to help your tourism or hospitality business.

The team at Tomahawk are here to help get your business ready for Domestic Tourism. Helping you understand who to target, how to reach them and, what to offer. We have engaged with over 60 operators through this program during the COVID period and we are seeing great success for these businesses so far.

As a registered service provider with the RBPN, we have put together a program that consists of,

  • Tourism & hospitality business consulting
  • 1-1 virtual, or in person training
  • Research & strategy planning
  • Support

We recommend you apply for this funding...

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Tourism Collaboration Preserves Industry Jobs

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Skilled workers will remain employed within New Zealand’s tourism industry as the result of a collaboration between tourism marketing company Tomahawk and car rental company GO Rentals.

Members of GO Rentals’ IT development team have been taken on by Auckland-based Tomahawk to develop an innovative new product designed to help boost New Zealand’s tourism industry and the country’s economy.

The new product is part of Tomahawk’s pivot during this challenging time and to help the industry at large. Due to be launched in August, the new product requires the specialist skills of developers who understand New Zealand’s tourism industry and have senior app development experience. 

Tomahawk Director Gina Paladini said that they are delighted to have the team from GO Rentals on...

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