After a highly successful launch last year, we're is thrilled to announce the return of our November Thanks-Give-Away campaign for 2025.
Running throughout November, this month-long celebration is our way of saying a heartfelt thank you to the tourism industry that continues to inspire and support our work. The campaign reflects Tomahawk’s gratitude for the tourism professionals who make Aotearoa’s visitor economy thrive and its ongoing commitment to helping them succeed online.
More than NZD$15,000 worth of digital marketing services will be up for grabs, with four lucky winners each selecting their prize from a pool of eight marketing services. Delivered by Tomahawk’s expert team, these prizes include a range of digital growth opportunities such as a Google Ads...
The Kingdom of Tonga has unveiled its new destination brand, “Kingdom of Tonga: The Friendly Islands”, developed in partnership with Tomahawk.
Drawing on Tonga’s globally recognised nickname, The Friendly Islands, the new brand celebrates the nation’s warmth, hospitality, and vibrant culture. Each letter in the TONGA logo has been carefully designed to reflect traditional tapa patterns and cultural motifs, creating a visual identity that brings the country’s rich heritage to life.
What sets this rebrand apart is its people-led approach. Over 20 months, Tomahawk conducted extensive research and workshops across four islands, including 15 workshops and over 20 consultations with tourism operators, cultural leaders, schools, community members, and government representatives....
As AI and social media has evolved, “search engine” no longer just means Google. The definition of a search engine is now about how travellers find trust, inspiration, and the confidence to book. Whether that’s through a 30-second TikTok, a Google AI summary, or an AI chat conversation that builds their itinerary - search has become more conversational and human.
Today, “search” happens everywhere. And for tourism businesses, that means you need to know where your potential guests are looking. Let's have a look at where they are searching, and the typical behaviour of different generations.
Google’s Not Gone But It's Evolving
Google still dominates much of the discovery and booking process, but how people use it has evolved. With AI...
The way people find information online is changing, and your content needs to adapt with it. AI-powered search tools like ChatGPT, Google’s AI Overviews, Gemini, and Perplexity are new ways for travellers to help them research travel options. Instead of scrolling through a list of links, they’re asking questions and getting neatly packaged answers, often before they’ve even seen your website. Check out more on this in our article about the Evolution of Content.
So what does this mean for your business? It means your digitial content has to work in new ways to be picked up by AI. Fortunately, the foundations are the same as good SEO, and allows you to think more like a human!
Here are 8 content tips that gets noticed in the age of AI search.
Big news from the digital world: Instagram content from Business accounts is now being indexed and displayed more prominently in Google search results. In other words, your Instagram photos, Reels, and posts have a much better chance of showing up when potential travellers are searching on Google.
For tourism businesses, this is another example of the evolution of content, and is a golden opportunity!
What’s Changed?
Until recently, your business content on Instagram lived and thrived inside the app, but it wasn’t always easy for Google to pick it up. Now, Google is giving public Instagram Business content more visibility in search results, meaning travellers don’t have to be logged into Instagram to stumble across your posts.
If you're a tourism business trying to stand out online today, you’ve likely felt the challenge of producing content that actually gets noticed. The right content done well will help to drive visibility, trust, and engagement across every digital channel. But content has evolved and the way we plan, create, and share it has to evolve too.
When putting together content you need to consider how to:
Reflect your brand identity
Satisfy Google’s ever-changing search algorithms, AND AI search platforms
Connect meaningfully with your audience
Here’s a look at how content creation has changed across three key perspectives: SEO, social media, and AI, and why storytelling is the common thread that can tie it all together.
