Blog

All things web and tourism!

Domestic Marketing During COVID-19

By on

During this 60 minute webinar, Gina Paladini, Marketing Director and Renee Goodsell, Marketing Manager look at how to marketing to the domestic New Zealand audience during COVID-19.

Topics include:

1. Domestic Marketing Before & After COVID-19

2. Domestic Audiences Familiar & New

3. The differences between International vs. Domestic marketing

4. Key triggers for Kiwi Travelers

5. Checklist: Is your product Kiwi-ready?

During the webinar, you will hear Gina talk about the PhocusWright article 'Nothing will be the same' How Italian hoteliers are coping with Coronavirus fallout. We do predict the trends Italy is seeing, of people wanting to book direct will flow through into tourism here in New Zealand. It is something we will be actively encouraging. 

Two Quick...

Continue Reading

Welcome to Level 2 COVID-19

By on

With the move to Level 2, we are seeing more people travel regionally and it is fantastic! Social news feeds are filled with these trips and planting the dream seed for others.

As we know each of the 5 Stages of Travel play a key part in your tourism business ecosystem and following on from the insights we shared last week the team here at Tomahawk have been analysing the data available at our fingertips. What we are seeing is people are moving from the dream phase more into the research/planning and booking phase.

Over the last two weeks, website traffic has increased (+44.73%) and the time people are spending on websites has nearly doubled compared with the previous period. We will be pulling together further details this week and continuing to watch these trends over the...

Continue Reading

Tourism Resilience, Re-imagination and Rebound - 10 Training Workshops

By on

Tomahawk has designed a new series which is comprised of ten Online Training Workshops. They are crafted to empower tourism operators and aligned all industry sectors so they can:

  • Be more Resilient online where their business is showcased and booked

  • Re-imagine their business and product set where necessary in order to reset to our new tourism landscape

  • Prepare best to Rebound when travel is open again both domestically and internationally  

The series of workshops have an actionable worksheet or e-book to support the learning and after each workshop.

There is also the opportunity for businesses to register on the Regional Support Network and apply for funded one on one consulting after each Workshop.

Introducing: The Tourism Resilience,...

Continue Reading

Government Funding For Help Is Available

By on

Do you need help understanding what your business might look like post COVID-19? Who to target, How to reach them, What to offer? The team at Tomahawk is here to help and you may be eligible for some funding assistance!

The Government has announced a further $25 million in funding for the Regional Business Partner Network (RBPN). Roughly $20 million will be invested in the direct business consultancy services to ensure your business can get the support it needs.

Tomahawk is a registered service provider with the RBPN, and have put together a program that consists of,

  • Tourism & hospitality business consulting
  • 1-1 virtual training
  • Research & strategy planning
  • Support

We recommend you apply for this funding as soon as possible as demand is high and funds will run...

Continue Reading

ResBook Update

By on

Our sector needs good data now more than ever. As a Tomahawk customer we strongly encourage you to join the Accommodation Data Programme (ADP) - a new ‘by industry, for industry’ research programme designed to meet the needs of accommodation providers and industry representatives.

We know data will be a low priority for you right now. However, joining the ADP will give industry representatives and government the data they need to guide us through these difficult times.

Joining the ADP only takes 2 minutes. And it's free.

Register Now


Your registration is important, even if your property is currently closed.

You'll be asked to submit data once a month, or you can let ResBook submit on your behalf. In return, you’ll receive monthly reports you can use to...

Continue Reading

Website Fitness Program For Your Tourism Business During COVID -19

By on

Huge thanks for signing up to our 'Website Fitness Program for your Tourism Business during COVID-19' webinar. We are thrilled that 256 people signed up and 187 joined us one the day! What a shining example of how our tourism industry is ready to take on this challenge and thrive.  

Looks like everyone has some great snacks on hand to get them through. Hot Cross Buns definitely led the race, closely followed by anything alcohol infused! Both great choices in our books. 

We asked you to share what mix of your business was traditionally international 'Before COVID-19' (BC). Of the 62 people that responded 6 had 50% or less and 25 of you had 80% or above International visitor mix. 

For those in doubt that domestic travel can help your business, according to Statistics New...

Continue Reading