We recently sent an online survey to our Tomahawk clients to get a gauge on business confidence and how our industry is feeling about their business outlook for the next 12 months.
Key Survey Results
There is still low confidence and a lot of uncertainty for 2022 as to when businesses will see solid recovery starting to happen. Over 72% respondents are either unsure or don't see their business outlook improving in 2022.
The Australian border reopening is definitely seen as having a poor effect on New Zealand tourism businesses with nearly 59% of respondents believing it won't improve their outlook.
Given the challenges we have nearly 30% feeling positive, another 30% unsure and 41% feeling negative about their...
If you’ve ever wondered how marketing experts (like the good people here at Tomahawk) know all about who’s visiting your website, the pages they’re viewing and how they’re finding you in the first place, the answer usually lies within one powerful tool… Google Analytics.
Since its original release in 2005, Google Analytics has helped millions of people improve their websites, better understand their audiences and get great results from their marketing campaigns.
And in October 2020, Google released a new version of its analytics tool and the most powerful version yet – GA4.
What is GA4 and how is it different from the previous version?
Most businesses are currently using Universal Google Analytics (UGA.) which was released in 2012. UGA served us well for almost a...
As of 2022 "Google My Business" has been renamed "Google Business Profile". Before you get reading, download our free Google Business Profile setup guide that will give you step by step instructions to create or claim your business listing!
One of the most effective ways to get your tourism business noticed is by utilising a fantastic free tool from the good people at Google: ‘Google My Business’. Google My Business is what we call your ‘digital storefront’. It can appear when customers search for your business specifically or for business like yours on Google or Google Maps.
You’ve probably seen Google My Business listings plenty of times before. If you search for a specific business on Google, it’s the listing that appears to the right side of Google...
If you’ve got a website, you might’ve heard the term ‘SSL certificate’ being tossed around. But what is it, exactly? And you haven’t already got one, do you need one? This simple guide to SSL certificates lays out everything you need to know in black and white, with any mysterious technical jargon translated into plain English.
What is SSL?
The SSL acronym stands for Secure Sockets Layer. It enables a type of sophisticated encryption that means information transferred from a user to a website is impossible to read by hackers.
An SSL certificate is particularly important if the user is submitting sensitive information such as credit card numbers or personal details that could make them a victim of identify theft. It makes your website ‘secure’.
There’s been some big news from Google recently that’s sure to make all our accommodation clients very happy…
Just before the Trans-Tasman travel bubble was announced, Google revealed that all accommodation providers would now be able to access FREE booking links.
This means that when people search for accommodation, your property could be among the first to appear and give searchers the opportunity to book directly via your website.
In their recent announcement, Google said, “For all hotels and travel companies, this change brings a new, free way to reach potential customers [...] Our testing of this new feature shows that all partner types — from individual hotels to online travel agents — benefit from free booking links through increased booking traffic and user...
Following the government's announcement urging tourism businesses to register for support via the Regional Business Partner Network, Tomahawk is registered as a support service provider in the Tourism Transition Fund for tourism operators impacted by COVID-19 and reduced market conditions. With Tomahawk’s support, we will assist you to create sustainable business goals for today’s domestic lead market so your business can remain viable. We will also advise you on potential new products and services that could support your business and evolving market conditions.
Stuart Nash said, “there is “still a few million dollars” left in the Regional Business Partner Network, which may provide up to $5,000 worth of support to small-to-medium tourism business owners.”