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All things web and tourism!

DGiT: The Future of Travel Research

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What if you had access to research data that could tell you where your visitors come from and why they are visiting your location? How would this shape your marketing strategy and your events calendar? Most businesses are affected by seasonality and user demand. For the travel industry, insight into these two factors can drive a year’s worth of planning, dictate your budget and resource allocation and really keep the serious travel business owner up at night. 

Traditionally, there are several ways to gain insight into your user demographics:

  • The old-fashioned travel business would look to their paper-based logbooks, guest portfolios or do the tried-and-tested guest survey prior to check-in.
  • Those who are more financially capable can hire an agency to conduct market research,...

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The New Zealand Earthquake and the Important Role of Social Media

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The earthquake that shook New Zealand just after midnight on Monday, 14 Nov 2016. has been reclassified from a 7.4 to a 7.8-magnitude. The epicenter was traced to the coastal community of Kaikoura northeast of Christchurch. The quake triggered a tsunami measuring 2.49 meters above the usual tide level and sent aftershocks felt across the country.

Roads have been damaged, a huge landslide is currently blocking the road from Christchurch to Kaikoura. The roads from Kaikoura to Hanmer Springs and Kaikoura to Blenheim are impassable. The bridge crossing Waiau River in Christchurch has been affected by land slip and has caused infrastructure disruption.  Schools in the immediate area are closed and damage assessment is on-going.

This has brought back memories of the devastating...

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Guide to Mastering Mobile Phone Video

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Incorporating video into your digital marketing is a powerful way to increase bookings. While we strongly recommend hiring a professional to craft your main website/brand video, you can easily produce ongoing content for your tourism business with your mobile phone camera in 6 steps.

•    According to Google, 45% of leisure travelers booked instantly after watching a video of the travel activity. 
•    72% of business travelers and 74% of affluent travelers booked upon watching a video (Google)
•    62% of travelers want to watch tourism videos, including tours, sightseeing, cruises, hotel rooms, properties and airlines. (Google)

Holding the cell phone

•    Put the cell phone on a flat surface if possible
•    OR brace your elbows against your ribcage to stabilise it

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A Four Point Guide to Choosing the Perfect Image

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Images can make or break a brand. As much as a good design is important for marketing materials nothing can replace the impact of an engaging image. Images add realism and authenticity to your product. But often just realism is not enough. The images must be engaging enough to prompt the intended response from your audience. Here are a few pointers to help choose the right images.

Power

Powerful images are those that capture your audience and create an imprint in their memory. Images are like teasers. We want a user to be so impressed by an image that they are tempted to experience your product or service themselves. Lighting, depth of field,  proportion, layout, dynamism, actions, expressions and many such elements determine the impact of a photograph. Hire a good...

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Decoding Your Logo

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Your logo is the face of your company. It creates a first impression and can greatly impact how your brand is perceived. You will use it everywhere, from your business cards and website to your signage and may even extend your company car! So of course, you really need to get it right.

Bespoke

The first and foremost essential for a good logo, is that it should be bespoke. It should be custom designed by an expert, in line with the company’s vision and appeal not only to you but to your target audience.

Relevance

Secondly it should be relevant to your product and industry. Relevance does not mean using generic industry icons – the Mercedes logo is not a car, the McDonalds logo is not a burger. It needs to be visually unique so it stands out in a crowd. There is a lot...

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The Power of the Female Traveller

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The majority voice of travel is now more powerful than ever. She’s the female traveller, and her fistful of dollars packs a serious punch.

The female dollar,” “the gatekeeper,” “the adventure traveler” – referred to by various monikers for her value in group, family, and solo travel, her nature as a planner is intrinsically tied to revenue potential in tourism. Her collective opinion can make or break a travel business. She’s ascended to absolute power in trip planning and she rocks a size 12 dress.

If your business has roots in tourism, make sure there’s a marketing strategy in place speaking directly to women. Why? Because the value is mind blowing.

Dollar Power

Women make up the bulk of travel’s target market. According to Forbes, this segment makes 80% of travel...

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