Embrace technology & AI to help your business succeed in tourism
Love it or hate it, technology offers significant advantages for supporting tourism businesses to promote and sell what they offer in the digital world.
In this article, we'll delve into technology tips, including AI powered tools, for tourism recommended by our digital performance expert, Lez Gunnion. We also share a recording of our Tourism Tech Talks webinar hosted by Lez that covers these strategies along with additional questions from tourism businesses.
1. Something New: AI Chatbots
Chatbots are found on a website as a pop-up that allows visitors to the site to ask questions in a live chat format. They are used to provide automated customer service, answering questions to solve issues, and to...
The visual appearance of your website and marketing collateral play a vital role in creating positive first impressions, enticing your target audience, and converting them to bookings. Your branding, design elements, and brand story all work together to showcase what your business offers.
In this article, we'll explore five tips recommended by our lead designer, Pallavi Karambelkar that will help support your visual branding, designs and storytelling. We also share a recording of our Tourism Tech Talks webinar hosted by Pallavi that covers these strategies along with additional questions from tourism businesses.
1. Something New: Horizontal Scrolling
Horizontal scrolling on a website is an emerging design feature that presents...
5 Google Strategies to Drive Website Traffic & Bookings
Google and it's suite of tools for businesses provides vital ways to ensure your website presence can be found easily by the right audiences that you want to attract. With ever-evolving technologies it's important to keep up with changes as well as maintaining the basics.
In this article, we'll explore five key strategies using Google tools recommended by our subject expert, Tip Varnakomala. Tip has hand picked some strategies designed to help you to navigate the suite of tools to understand how they help drive traffic to your website.
We also share a recording of our Tourism Tech Talks webinar hosted by Tip that covers these strategies along with additional questions from tourism businesses.
Your social media platforms are a vital way engage with potential customers and broaden your reach to new audiences. The start of spring can mean a change in the tone and messaging of your social media posts. If your tourism business is in a location that benefits from higher visitor volumes through spring and summer then you'll want to become more active with regular social media posts to share your content.
Activate seasonal social media ad campaigns to expand your reach and engagement with potential customers
5 Strategies to Build Brand Awareness & Engagement
In today's fast-paced digital landscape, social media has emerged as a powerful tool for tourism businesses to reach, engage, and convert their target audience. To stay ahead in this competitive industry, it's essential to adopt innovative and effective strategies.
In this article, we'll explore five key social media marketing strategies recommended by our subject expert, Jaimee Beck, to boost your tourism business and create lasting impressions on your audience.
We also share a recording of our Tourism Tech Talks webinar hosted by Jaimee that covers these strategies along with additional questions from tourism businesses.
As a leading provider of tourism marketing services with clients concentrated in New Zealand, Australia and the Pacific Islands, our Tomahawk team is celebrating an outstanding milestone in 2023. Having been operating since 2008, our agency has now delivered 15 years of excellence in tourism!
Despite the challenges the tourism industry has faced in recent years, our resilience has remained steadfast, adapting strategies, and providing unwavering support to clients during these challenging times. Our commitment to innovation, resilience, and deep industry knowledge has allowed us to navigate the turbulent times and emerge stronger than ever.
With our longevity in the market, paired with a team of seasoned tourism leaders boasting over 150 years of collective experience, our...
Love it or hate it, technology offers significant advantages for supporting tourism businesses to promote and sell what they offer in the digital world. 
Chatbots are found on a website as a pop-up that allows visitors to the site to ask questions in a live chat format. They are used to provide automated customer service, answering questions to solve issues, and to...
The visual appearance of your website and marketing collateral play a vital role in creating positive first impressions, enticing your target audience, and converting them to bookings. Your branding, design elements, and brand story all work together to showcase what your business offers. .png)
Google and it's suite of tools for businesses provides vital ways to ensure your website presence can be found easily by the right audiences that you want to attract. With ever-evolving technologies it's important to keep up with changes as well as maintaining the basics.
In today's fast-paced digital landscape, social media has emerged as a powerful tool for tourism businesses to reach, engage, and convert their target audience. To stay ahead in this competitive industry, it's essential to adopt innovative and effective strategies..png)
