We are thrilled to announce our role as an official event supporter at TRENZ 2024. The event, organised annually by Tourism Industry Aotearoa (TIA) on behalf of the Tourism Industry New Zealand Trust, is the premier tourism trade event to showcase New Zealand's tourism products and experiences.
While Tomahawk has historically participated in TRENZ as a tourism services provider, our increased engagement and support this year underscores our dedication to fostering success within the tourism sector.
Considering both delegates' and exhibitors' needs at TRENZ, we have devised a unique activation. At TRENZ 2024, we will showcase a popcorn space and mobile snack delivery trolley, offering not just bite sized treats but also snack sized digital marketing insights to enhance...
YouTube as a marketing tool for tourism businesses is a natural platform to attract potential customers with 62% of consumers using YouTube for travel inspiration, it's a goldmine for reaching your target audience! Not only that, it's the 2nd most popular social media channel globally behind Facebook.
From having your own channel for creating video content, to harnessing the advertising opportunities, it can be a strong strategy for driving brand awareness and website traffic.
For your convenience we have provided the YouTube recommended image sizes for your profile, feed and ads.
YouTube Channel Page
YouTube Channel Profile Picture
Recommended pixel size: 800 x 800 pixels
Aspect ratio: 1:1
YouTube will automatically resize your profile image to be...
Google isn’t just a search engine - it’s a whole suite of tools that can totally boost your tourism marketing game! Whether you’re trying to track website traffic, run ads, or make your business easier to find locally, these Google products have got you covered. Let’s break down the essentials!
1. YouTube: The Video Marketing Magic Wand
What it is: YouTube is the world’s second-largest search engine and a goldmine for video content. Why it’s useful: People love videos, especially when it comes to travel inspiration. You can show off stunning visuals, share local tips, or take customers on a virtual tour of your destination. Pro Tips: Keep your videos fun and engaging! Optimise them with catchy titles and descriptions so they pop up in search results. Post travel tips,...
If you've read about the 5 stages of travel, you will know that most travellers will progress through 5 stages in their journey from dreaming about travel through to sharing their travel experiences:
Dreaming
Planning/Researching
Booking
Experiencing
Sharing
82% of people’s time is spent within the researching stage!
Within the 5 stages of travel, the planning/researching stage is where CMO of Uberflip Randy Frisch says people spend the most time trying to find out about:
the location they are looking to visit
what to do while they’re there
how they will get around
where they will stay
what the must do’s are, and
what are other people saying about the activity, accommodation, or transport options
Our team loves Pinterest as a platform for our tourism clients to inspire and attract potential customers! Pinterest is the social platform where 498 million people go for inspiration each month, and most of which are women (more than 60%), who are also key decision-makers for holiday planning!
Harnessing Pinterest can really make an impact on driving awareness of your business and leading people on a journey to book with you!
For your convenience we have provided the Pinterest recommended image sizes for your profile, feed and ads.
Operating a tourism business can be extremely competitive! Standing out is key to attracting visitors and driving bookings. While offering exceptional services and experiences is crucial, effective branding can often be the differentiating factor that sets your business apart. In this article, we'll explore five ways in which investing in strong branding can significantly boost your bookings and ultimately lead to business growth.
1. Establishes Trust and Credibility
Building a recognisable and trustworthy brand is essential for gaining the confidence of potential guests. A strong brand identity communicates professionalism, reliability, and consistency, all of which are vital for instilling trust in your target audience. When travellers feel confident in your brand, they...
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