New Requirements for Email Senders in 2024
By Tomahawk on
New Email Authentication Requirements for Google & Yahoo
If you send out bulk marketing emails you will need to be aware of new requirements from Google and Yahoo effective from February 2024. To avoid your marketing emails being delayed, blocked, or sent to spam by Google's Gmail and Yahoo Mail you will need to ensure you meet their new email security requirements.
Check with your email provider
Email marketing software providers like Mailchimp, Hubspot, Constant Contact and Campaign Monitor should have information and tools to ensure you meet the minimum requirements for sending bulk marketing emails.
What do you need to do?
1. Email authentication
2. Provide easy (one-click) unsubscribe links
3. Ensure you are sending wanted emails
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