==content_digital==

New Requirements for Email Senders in 2024

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New Email Authentication Requirements for Google & Yahoo

If you send out bulk marketing emails you will need to be aware of new requirements from Google and Yahoo effective from February 2024. To avoid your marketing emails being delayed, blocked, or sent to spam by Google's Gmail and Yahoo Mail you will need to ensure you meet their new email security requirements.

Check with your email provider

Email marketing software providers like Mailchimp, Hubspot, Constant Contact and Campaign Monitor should have information and tools to ensure you meet the minimum requirements for sending bulk marketing emails. 

What do you need to do?

1. Email authentication

2. Provide easy (one-click) unsubscribe links

3. Ensure you are sending wanted emails

 

 

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The Evolution of Content

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Evolution of content: SEO, Social Media, AI

If you're a tourism business trying to stand out online today, you’ve likely felt the challenge of producing content that actually gets noticed. The right content done well will help to drive visibility, trust, and engagement across...

Your Guide to Storytelling for Tourism

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Storytelling for tourism webinar and eBook by Tomahawk

We often hear how tourism businesses and destination marketers should use storytelling techniques to connect with their audiences and entice travellers to book. But what does it actually mean, and how do you go about it in an...