All things web and tourism!

Why Newsletters Work!

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There can be some negativity around email newsletters; we all receive too many of them and yes, some can become tedious and often ignored. However, don’t be too quick to dismiss newsletters as being wrong for your business – when done well they can be very effective at bringing high quality traffic to your website. High quality traffic that wants to buy from you.

Pug reading newspaper

Firstly, consider that you are talking to an audience who has already told you they want to receive news from you. These people have admitted they are interested in your product or service. At Tomahawk we often see healthy website traffic from newsletters on our clients’ Google Analytics accounts – low bounce rates and a high amount of time spent on the website. So, whilst there will always be a percentage who don’t...

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Eye-Tracking Study Confirms Importance of Google AdWords and SEO Combination

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Over the last few years, Google's search display has evolved substantially - and user behaviour is following suit. In 2005, Meditative researchers said that heatmap studies indicate user interest is all about the the “Golden Triangle”. By 2014, the model has shifted to the “elongated F”. 

The “Golden Triangle” from Meditative’s Eye-tracking study

The “Elongated F” became the new norm for 2014

Only three years after the release of the latest heatmap, we now face another great change. Google evolved the search results yet again by adding the business listing to brand name hotel searches. Underneath that are results from a meta search tool to show prices, reviews and other relevant information.

This begged Travel Tripper to question if the Elongated F still...

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How to Avoid the Pitfalls of Google AdWords - Our Top 5 Tips

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A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves into a spiral of spending money without generating any leads or engagement

To avoid that “money down the drain” feeling, we have compiled a list of best practice tips for search engine marketing:

1.  Choose your battles wisely.

What is the goal you are trying to achieve through AdWords?  For example, if the proverbial “bums on seats” are your ultimate business goal, an offer-led, punchy...

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5 Ways to Promote Tourism through Instagram

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Quality Content

Every image you post should look like it belongs in a magazine Instagram is a “dreaming” channel in the purchase process, so the images should make someone want to pack their bags immediately and run/fly/swim to your destination, whatever it takes!

Use bright, sharp images with a strong focal point. If the details in the image are blurry or too small, they won’t translate well on mobile.

Decoding Hashtags

Hashtags are not to be ignored! They are a search function for your images – hashtags allow strangers to find your posts when searching for their interests.

Avoid cutesy tags such as #sorrynotsorry for your brand, and make use of strong search terms and your unique branded tag or destination tags, such as #NZMustDo and #NewZealand. These will help...

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MailChimp Introduces Facebook Ad Campaigns

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Managing social media as a small business can sometimes feel overwhelming. MailChimp, the popular email marketing platform, has launched into the world of Facebook Ads with an exciting new feature to simplify the process.

How it Works

With a simplified process, busy brands can build ad campaigns to run on the Facebook and Instagram networks from within the MailChimp site.


After all the information is entered (30 steps) the ad will be sent to Facebook for confirmation, and you’ll receive an email when the ad is approved and launched. MailChimp will also provide a reporting and tracking mechanism for the ads so you can review the performance.


The biggest benefit is tapping instantly into your MailChimp email list for the ad campaign audience, a powerful...

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Mobile & AMP: Speed is the Name of the Game

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When it comes to mobile browsing, speed is the number one consideration for users. Expectations are high, but many seem to be missing the mark. On average, load time for retail mSites is at 7.083 seconds according to Mobile HTTP Archive

The focus on images has been counterproductive to improving speed. Over that last few years, mobile page sizes have grown drastically with the average page served to mobile increasing by 203% since 2011. And the consequences are severe. Did you know that every second of delay from the first second of loading costs money? RadWare and Kissmetrics have published information on the impact of loading time to the bottom line. Some of the most important findings of the research include the following figures:

  • 11% decrease in pageviews
  • 7%...

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