In a significant move to revitalise Tonga's tourism sector, the Tonga Tourism Authority (TTA), with support from the Market Development Facility (MDF), an Australian and New Zealand Government-funded programme, has announced its partnership with international tourism marketing agency Tomahawk to spearhead the rebranding of Tonga Tourism.
The initiative signifies a transformative step towards enhancing global awareness of Tonga as a destination and increasing the economic impact of tourism.
"We saw an opportunity to rebrand Tonga Tourism and set it apart from other Pacific Island Countries" shared Teisa Tupou, Marketing Manager of TTA. "This comprehensive rebranding exercise, steered by Tomahawk’s expertise, is not just about aesthetics but about embedding a destination...
Tourism businesses should be on TikTok! The video footage and stories you can share are perfect for this platform with highly visual content that will inspire travellers! Gone are the days of needing to produce and direct professional style promo videos for social media - simply use a smart phone to gather footage and images, use the TikTok built in editors to add music, captions, text overlays and more!
All you need is a content plan to keep it going and use your team on the job to create the content! The main thing to remember with TikTok is to keep videos vertical for mobile (not the traditional horizontal format)
Email and internet scams are becoming incredibly sophisticated to fool people in to believing their requests are authentic. From expertly replicating banking emails and login screens, to impersonating people and organisations like Booking.com that might request payments from you.
Being able to recognise email and internet scams is crucial for protecting yourself and your information online.
Here are some key tips to help you keep safe:
Check the sender's email address
Verify the sender's email address carefully. Scammers often use email addresses that mimic legitimate organisations but may have slight variations or misspellings. This is the first thing you should check and often these easiest way to identify it as a scam email.
New Email Authentication Requirements for Google & Yahoo
If you send out bulk marketing emails you will need to be aware of new requirements from Google and Yahoo effective from February 2024. To avoid your marketing emails being delayed, blocked, or sent to spam by Google's Gmail and Yahoo Mail you will need to ensure you meet their new email security requirements.
Check with your email provider
Email marketing software providers like Mailchimp, Hubspot, Constant Contact and Campaign Monitor should have information and tools to ensure you meet the minimum requirements for sending bulk marketing emails.
The travel bug is buzzing again, and 2024 promises to be a year of exciting growth for the tourism industry. With a landscape reshaped by the pandemic and evolving traveller preferences, it's crucial for businesses to stay ahead of the curve. The increasing use of AI-powered tools is driving more personalised content creation, effective data tracking, and better understanding of your customer journey. Embracing digital technologies will be integral to businesses of all sizes to take advantage of the continuing growth of tourism.
Let’s explore 10 trending strategies we’ve identified that could shape marketing in 2024!
1. You will use more AI
During 2023 we saw the rise of AI in our daily lives as well as in marketing. In 2024 we expect to see the application of AI...
For anyone managing a company LinkedIn page to maximise their B2B and industry relationships, the following list of key takeaways will help guide your content plan, post schedule, and engagement strategies.
All tips provided are based on LinkedIn's 2023 algorithim. Enjoy more LinkedIn success in 2024!
