All things web and tourism!

New tourism initiative to activate and reward kiwi travellers

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Friday 31 July 2020

Auckland-based tourism marketing company Tomahawk is preparing to launch in September an exciting new platform that will activate and reward kiwi travellers.

The initiative, ‘The Great New Zealand Bingo Bonanza’, motivates and incentivises kiwis to discover their local community or other towns, regions and experience activities that they may never have considered previously. Using the well-known game of bingo as its inspiration, inspiring kiwi travellers of every demographic, every age and any special interest in a fun and engaging way.

Tomahawk Marketing Director Gina Paladini said, “Bingo Bonanza was created during Level 4 when we were all attending webinars with other tourism colleagues and wondering how our industry can survive. The...

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More Government Funding For Help Is Available

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Last week (14 July), the Government has announced a further $40 million in funding for the Regional Business Partner Network (RBPN). You can unlock up to $5,000 of funding to help your tourism or hospitality business.

The team at Tomahawk are here to help get your business ready for Domestic Tourism. Helping you understand who to target, how to reach them and, what to offer. We have engaged with over 60 operators through this program during the COVID period and we are seeing great success for these businesses so far.

As a registered service provider with the RBPN, we have put together a program that consists of,

  • Tourism & hospitality business consulting
  • 1-1 virtual, or in person training
  • Research & strategy planning
  • Support

We recommend you apply for this funding...

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Tourism Collaboration Preserves Industry Jobs

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Skilled workers will remain employed within New Zealand’s tourism industry as the result of a collaboration between tourism marketing company Tomahawk and car rental company GO Rentals.

Members of GO Rentals’ IT development team have been taken on by Auckland-based Tomahawk to develop an innovative new product designed to help boost New Zealand’s tourism industry and the country’s economy.

The new product is part of Tomahawk’s pivot during this challenging time and to help the industry at large. Due to be launched in August, the new product requires the specialist skills of developers who understand New Zealand’s tourism industry and have senior app development experience. 

Tomahawk Director Gina Paladini said that they are delighted to have the team from GO Rentals on...

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Domestic Marketing During COVID-19

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During this 60 minute webinar, Gina Paladini, Marketing Director and Renee Goodsell, Marketing Manager look at how to marketing to the domestic New Zealand audience during COVID-19.

Topics include:

1. Domestic Marketing Before & After COVID-19

2. Domestic Audiences Familiar & New

3. The differences between International vs. Domestic marketing

4. Key triggers for Kiwi Travelers

5. Checklist: Is your product Kiwi-ready?

During the webinar, you will hear Gina talk about the PhocusWright article 'Nothing will be the same' How Italian hoteliers are coping with Coronavirus fallout. We do predict the trends Italy is seeing, of people wanting to book direct will flow through into tourism here in New Zealand. It is something we will be actively encouraging. 

Two Quick...

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Welcome to Level 2 COVID-19

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With the move to Level 2, we are seeing more people travel regionally and it is fantastic! Social news feeds are filled with these trips and planting the dream seed for others.

As we know each of the 5 Stages of Travel play a key part in your tourism business ecosystem and following on from the insights we shared last week the team here at Tomahawk have been analysing the data available at our fingertips. What we are seeing is people are moving from the dream phase more into the research/planning and booking phase.

Over the last two weeks, website traffic has increased (+44.73%) and the time people are spending on websites has nearly doubled compared with the previous period. We will be pulling together further details this week and continuing to watch these trends over the...

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Tourism Resilience, Re-imagination and Rebound - 10 Training Workshops

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Tomahawk has designed a new series which is comprised of ten Online Training Workshops. They are crafted to empower tourism operators and aligned all industry sectors so they can:

  • Be more Resilient online where their business is showcased and booked

  • Re-imagine their business and product set where necessary in order to reset to our new tourism landscape

  • Prepare best to Rebound when travel is open again both domestically and internationally  

The series of workshops have an actionable worksheet or e-book to support the learning and after each workshop.

There is also the opportunity for businesses to register on the Regional Support Network and apply for funded one on one consulting after each Workshop.

Introducing: The Tourism Resilience,...

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