Tourism marketing is an ever-changing landscape where things move quickly! There are so many tools, platforms and distribution choices. Understanding the best options for your tourism business can be overwhelming...and an expensive learning curve if the ROI doesn’t eventuate.
Stop by our booth at TRENZ and tell us your marketing pains! What symptoms are you experiencing?
Drop in website traffic?
Too much dependence on OTAs?
Social Media not performing well?
Or something else?
In exchange for sharing your pains, enjoy a free neck and shoulder massage on us!
Visit the Tomahawk Booth
Find us at Booth 1005, in The Cloud just left past the registration desk. We hope to see you there!
There can be some negativity around email newsletters; we all receive too many of them and yes, some can become tedious and often ignored. However, don’t be too quick to dismiss newsletters as being wrong for your business – when done well they can be very effective at bringing high quality traffic to your website. High quality traffic that wants to buy from you.
Firstly, consider that you are talking to an audience who has already told you they want to receive news from you. These people have admitted they are interested in your product or service. At Tomahawk we often see healthy website traffic from newsletters on our clients’ Google Analytics accounts – low bounce rates and a high amount of time spent on the website. So, whilst there will always be a percentage who don’t...
Over the last few years, Google's search display has evolved substantially - and user behaviour is following suit. In 2005, Meditative researchers said that heatmap studies indicate user interest is all about the the “Golden Triangle”. By 2014, the model has shifted to the “elongated F”.
The “Golden Triangle” from Meditative’s Eye-tracking study
The “Elongated F” became the new norm for 2014
Only three years after the release of the latest heatmap, we now face another great change. Google evolved the search results yet again by adding the business listing to brand name hotel searches. Underneath that are results from a meta search tool to show prices, reviews and other relevant information.
A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves into a spiral of spending money without generating any leads or engagement
To avoid that “money down the drain” feeling, we have compiled a list of best practice tips for search engine marketing:
1. Choose your battles wisely.
What is the goal you are trying to achieve through AdWords? For example, if the proverbial “bums on seats” are your ultimate business goal, an offer-led, punchy...
Every image you post should look like it belongs in a magazine Instagram is a “dreaming” channel in the purchase process, so the images should make someone want to pack their bags immediately and run/fly/swim to your destination, whatever it takes!
Use bright, sharp images with a strong focal point. If the details in the image are blurry or too small, they won’t translate well on mobile.
Hashtags are not to be ignored! They are a search function for your images – hashtags allow strangers to find your posts when searching for their interests.
Avoid cutesy tags such as #sorrynotsorry for your brand, and make use of strong search terms and your unique branded tag or destination tags, such as #NZMustDo and #NewZealand. These will help...
Managing social media as a small business can sometimes feel overwhelming. MailChimp, the popular email marketing platform, has launched into the world of Facebook Ads with an exciting new feature to simplify the process.
How it Works
With a simplified process, busy brands can build ad campaigns to run on the Facebook and Instagram networks from within the MailChimp site.
After all the information is entered (30 steps) the ad will be sent to Facebook for confirmation, and you’ll receive an email when the ad is approved and launched. MailChimp will also provide a reporting and tracking mechanism for the ads so you can review the performance.
The biggest benefit is tapping instantly into your MailChimp email list for the ad campaign audience, a powerful...