==content_digital==

Blog

All things web and tourism!

Facebook Post Sizes

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There's no doubt that Facebook for tourism businesses is a major social media channel to create awareness and engagement with travellers and potential guests. Getting your content looking at it's best is vital for creating inspiring first impressions and engagement! 

Part of the challenge is getting the resolution (pixel size) right for the various image placements available. This guide for Facebook image and video sizes (based on 2023 Facebook standards) is a handy reference if you regularly create/crop images and upload video to your business page. Bookmark this page to refer back to or click on the image below to save it on your desktop.

Keep reading for full details on all the different image options and sizes in more detail! 

Facebook Profile

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Technology & AI Strategies for Tourism

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Embrace technology & AI to help your business succeed in tourism

Love it or hate it, technology offers significant advantages for supporting tourism businesses to promote and sell what they offer in the digital world. 

In this article, we'll delve into technology tips, including AI powered tools, for tourism recommended by our digital performance expert, Lez Gunnion. We also share a recording of our Tourism Tech Talks webinar hosted by Lez that covers these strategies along with additional questions from tourism businesses.


1. Something New: AI Chatbots

Chatbots are found on a website as a pop-up that allows visitors to the site to ask questions in a live chat format. They are used to provide automated customer service, answering questions to solve issues, and to...

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Brand, Design and Storytelling Strategies for Tourism

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Tips to Inspire Potential Customers!

The visual appearance of your website and marketing collateral play a vital role in creating positive first impressions, enticing your target audience, and converting them to bookings. Your branding, design elements, and brand story all work together to showcase what your business offers.  

In this article, we'll explore five tips recommended by our lead designer, Pallavi Karambelkar that will help support your visual branding, designs and storytelling. We also share a recording of our Tourism Tech Talks webinar hosted by Pallavi that covers these strategies along with additional questions from tourism businesses.


1. Something New: Horizontal Scrolling

Horizontal scrolling on a website is an emerging design feature that presents...

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Google Strategies for Tourism

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5 Google Strategies to Drive Website Traffic & Bookings

Google and it's suite of tools for businesses provides vital ways to ensure your website presence can be found easily by the right audiences that you want to attract. With ever-evolving technologies it's important to keep up with changes as well as maintaining the basics.

In this article, we'll explore five key strategies using Google tools recommended by our subject expert, Tip Varnakomala. Tip has hand picked some strategies designed to help you to navigate the suite of tools to understand how they help drive traffic to your website. 

We also share a recording of our Tourism Tech Talks webinar hosted by Tip that covers these strategies along with additional questions from tourism businesses.


1. Something New:...

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5 Ways to Spring Clean Your Marketing

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1. Refresh your Social Media Content & Calendar

Your social media platforms are a vital way engage with potential customers and broaden your reach to new audiences. The start of spring can mean a change in the tone and messaging of your social media posts. If your tourism business is in a location that benefits from higher visitor volumes through spring and summer then you'll want to become more active with regular social media posts to share your content.

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Social Media Marketing: Strategies for Tourism Success

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5 Strategies to Build Brand Awareness & Engagement

In today's fast-paced digital landscape, social media has emerged as a powerful tool for tourism businesses to reach, engage, and convert their target audience. To stay ahead in this competitive industry, it's essential to adopt innovative and effective strategies.

In this article, we'll explore five key social media marketing strategies recommended by our subject expert, Jaimee Beck, to boost your tourism business and create lasting impressions on your audience.

We also share a recording of our Tourism Tech Talks webinar hosted by Jaimee that covers these strategies along with additional questions from tourism businesses.


1. Something New: Use AI for Content Creation

In a world driven by technology, embracing...

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