Tomahawk are pleased to announce their partnership with ADARA, the data solution for travel & tourism brands. ADARA’s travel data co-op, the world’s largest, connects over 200 leading travel brands to create the most comprehensive view of the world's travellers and their behaviours across brands, channels, and devices.
The tourism industry continues to call out for better tourism data and insights noting that the Tourism 2015 framework included data as an original pillar to unite New Zealand’s tourism industry and set it up for strong, economic growth. Charlie Ives, Executive Officer of Regional Tourism New Zealand declared in his 2018 Tourism Report Card that tourism data was “Not Achieved.” It is one of the missing puzzle pieces required to drive New Zealand Tourism...
Tomahawk are excited to share our recent Google My Business (GMB) webinar. This free tool can boost your website traffic and in turn, your business. Your business listing will appear on Google Search, Google maps and more.
Watch the Webinar
Setting up your GMB Account
Don't currently have a Google My Business Listing? Follow our step by step guide to setting up your account.
Google My Business (GMB) is a free tool that can boost your business allowing you to manage how your business appears on Google Search, Google maps and more.
GMB is packed with features that allows you to share vital information about your tourism business acting like a "mini-website". Quickly share your contact details, images, reviews and even include a social media style interactive Q&A where you can directly engage with users.
It is a powerful booster for your Local Search Engine Optimisation. Think about it, when people search for a place to stay or activity to do that is near them, they're usually very close to making a booking.
If you haven’t already set up and verified your Google My Business Account and engaging with GMB every week like you would your social media,...
A big change is coming on 30 October: Parallel Tracking.
When AdWords (now Google Ads) was first launched it used what is called "linear redirect tracking". When an ad is clicked Google loads several components such as the Google Ads click tracker, the tracking URL and often some other tracking URLs before the customer gets to your landing page. In other words, the customer goes through one or more redirects after they click your ad.
While most users don’t even notice this happening, Google says that the delays of "hundreds of milliseconds" actually has a negative impact on campaign performance.
Parallel tracking, on the other hand, sends customers directly from your ad to your intended URL while click measurement happens in the background in a parallel process (customers are...
There is nothing like the good vibes you get when strolling down to the local sushi parlor with your colleagues, with your work-provided reusable containers glinting in the sun. Sushi tastes so good when you know you’re being good to the environment too.
You may be aware that last week was Conservation week, and we here at Tomahawk are passionate about doing our part in keeping New Zealand clean and green. Not only does it feel great to be earth-friendly, but it is essential to New Zealand’s unique clean and green branding that is so important to our tourism industry. Ensuring we clean up after ourselves, and reducing our plastic consumption means cleaner parks and beaches that we can enjoy with our family and friends. When we reduce pollution, we also know we are looking after the...
GDPR. No, it’s not just another buzzword that’s afloat on the internet. Everyone with a website needs to pay attention!
What is GDPR?
GDPR stands for General Data Protection Regulation and it goes into effect internationally on the 25th of May 2018. GDPR is an updated version of the Data Protection Directive that has been in effect since 1995. In the simplest terms, it boils down to protecting the rights of people who give you their personal data.
What personal data you may be collecting?
If you have Google Analytics, videos played on your site from YouTube, an e-commerce function that collects billing information and other features that load automatically on your site via “cookies” then you are collecting personal data.
GDPR does not only affect your business and your...