Every year, we get a large number of annual Subscription invoices. We believe in supporting the industry that supports us but sometimes it is challenging when you belong to over twenty organisation within the Tourism Industry. But, one invoice we proudly pay is PATA – Pacific Asia Tourism Association. They are true thought leaders who bring so much to those that will listen.
We couldn’t go to the Annual Summit this year but they kindly shared the top ten key take aways and we in turn will share them with you! (with their permission)
1. The world economy has been slowing down since 2018 and will continue to slow in 2020, reflecting a trend that The Economist calls ‘slowbalisation’. This does not mean that growth is disappearing: there is slowing global integration on...
Tourism operators can now tackle climate change with every booking in a new collaboration between Tomahawk and carbon offset specialist TEM. TEM delivers tailored voluntary offset solutions to tourism operators and helped a major airline establish their highly successful carbon offset programme.
New Zealand is renowned for its pristine fjords, black-sand beaches and rugged wilderness, with 3.8 million international tourists visiting each year. As the country’s biggest foreign exchange earner, tourism is a large carbon emitter, alongside diary.
New Zealand’s isolated islands means people travel a long distance to get here and are becoming more aware of how their air and sea travel are impacting the environment.
Gina Paladini, director of tourism consultancy Tomahawk has...
If you are going to spend the money and the time to do a promotion or campaign, then you also need a landing page. Today in the nest we talk about what to include (and what not to include) to attract (and not distract) to ensure you get conversions
This week in the nest we talk content creation tools we love! There are so many great platforms that sharing just three was tough. After watching the video head on over to our blog where we share a few more tools as well as links to get you on your way to creating GREAT content.
The marketing industry loves buzz words, One that has stuck around for a while, and we wholeheartedly agree with is ‘content is king’ (well actually it’s a buzz-phrase). Here at Tomahawk we tend to be more inclined to say content is King, Queen and well, the whole monarchy!
Content can be text, photos, videos, blogs and many more shared across various channels. Today, we are specifically looking at some of our favourite tools to create visual content that can be shared across social media.
All T-Hawks here at Tomahawk love Canva! This tool is so easy to use and has a great range of templates with a simple drag and drop functionality. They also have a great app for both ios and android or you can use it on your desktop. Canva also has a super blog on their site that...