Bella Vista Accommodation Network

case study

This project includes:

Bella Vista is a nationally recognised motel chain, with 27 properties across both the North and South Islands of New Zealand. The brand prides itself on the consistency of both building design and customer service, allowing customers to relax in the knowledge their needs are taken care of and there are no unwanted surprises during their stay.

The business first approached Tomahawk in early 2015 to put together a digital marketing strategy and our relationship grew from there, resulting in a new responsive website, ongoing search engine optimisation and Google Adwords management.

Launch Website

case study

The Challenge

When Bella Vista first approached us, their online presence had become lost and unloved. Their website was out-dated and difficult to use, and their brand messaging was inconsistent across their 27 motels. They needed someone to provide a digital strategy to get them back on track so that they could enjoy increased revenue and success online.

An interesting aspect of working with Bella Vista is the number of stakeholders, which includes both the motel managers and board members. It was important to have the buy in and support of all parties when working on this project.

The Solution

The Bella Vista digital strategy included a comprehensive analysis of their current position online and clear recommendations moving forward. We spent time understanding the brand and their competitors, analysing the performance of their current website, channel management and social media, and how they were communicating with their guests. This included our own special Tomahawk expedition where we experienced an overnight stay at their Hamilton motel.

Following delivery of the strategy, Bella Vista commissioned Tomahawk to design and build a new responsive website, allowing an improved user experience and all 27 properties to have pride in their own “micro-site”. To promote the site we undertook search engine optimisation and set up Google Adwords campaigns, as well as advising on social media.

We are proud to continue working with Bella Vista to grow their business online.