Annandale is a working coastal farm on New Zealand’s South Island that offers four luxury villa options, each with a unique style but all with total privacy and the finest attention to detail. Guests choose to relax and luxuriate in the surroundings and/or engage in the multitude of onsite and local activities and experiences. The unique accommodations and private settings is complimented by the farm to table cuisine philosophy at Annandale.

Gina was engaged when Annandale first launched to offer tourism and product development consulting and the relationship between the two businesses continued from there.

case study

The Challenge

Annandale approached Tomahawk because they felt their current website didn’t properly represent the unique tourism product they offer. The challenge was how to emotively and quickly convey their key messages, including how to present wide choice of individually unique villas, the distance between villas as they are spread across the 4000 acre farm, the level of luxury and the genuine farm experience.

The Solution

After both the design and marketing team reviewed the Annandale’s unique property and their needs, it was agreed that emotive design and videos are going to play key roles in the solution for Annandale along with carefully planned sitemap for a user experience that is natural and intuitive.

Using an aerial video on the home page to immediately share the size and beauty of the waterfront farm, with its hand-picked locations for each villa, allows the viewer in under 90 seconds feel and understand Annandale’s unique offering. This would play a key role in the Annandale marketing.

The full screen imagery, especially design maps to highlight villa locations, icons for quick eye cues for each villa and individual videos for each villa help to complete the experience online of property. 

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