Wharekauhau sits on 5,500 acres of private land with ancient forests, sloping pastures, peaceful lakes and the wild and beautiful coastline of the Palliser Bay. The property is nestled between the sweeping vistas of the rugged Rimutaka ranges to the west and the endless blue of the Pacific Ocean to the east and make for an awe-inspiring backdrop to the perfect holiday in Featherstone, NZ.
Wharekauhau Country Estate
This project includes:
We worked closely with the team at the lodge, exploring the look, taste and feel of the guest experience, to define their point of difference so it could be conveyed throughout the site.
Wharekauhau approached Tomahawk for a new website, as their old site was no longer effective. They needed a way to communicate their highly experiential product, and the contrast of the luxury accommodation with the gumboot activities and lifestyle offered.
We worked closely with Richard and the team at the lodge, exploring the look, taste and feel of the guest experience. This helped define their point of difference so it could be conveyed throughout the site.
As 74% of affluent travellers book after watching a video, we decided to produce a cinematic quality drone film. This showed the scope of the property and experiences in a way that transcends still images and connects with luxury travellers.
Large glossy images, lots of white space and minimal text create a fresh, clean and relaxing online experience.
We helped choose and integrate a new booking system that not only could be stylised to match the site, but also add services like tours and gift vouchers to the reservation. This immediately increased sales from all corners of the world.