The Client
Stray Travel are a small-group adventure tour company, based in New Zealand, offering "off the beaten track" tours across New Zealand and Southeast Asia since the early 2000s. They aim to provide authentic and immersive experiences to travellers, and connect them with other like-minded people!
Tomahawk partners with Stray Travel to support their websites and digital marketing strategy.
The Opportunity
It was identified that Pinterest as a marketing strategy for the Stray Travel brand would bring several opportunities:
- Pinterest presents a strong strategic opportunity for Stray Travel by reaching travellers early in the dreaming phase with aspirational, high-quality imagery that captures top-of-funnel audiences.
- By repurposing blog content into visual Pins, Stray can deliver destination guides, itineraries and packing tips that support research and decision-making, while driving consistent referral traffic.
- As Pinterest is indexed by Google, keyword-optimised Pins also act as secondary entry points to their website, boosting visibility and authority.
- Best of all, Pins are evergreen assets, continuing to generate saves, clicks and traffic long after publishing. Working smarter, not harder.
The Results
Over 3 months, compared to the prior period, of monthly posting on Pinterest:
- Impressions were up 456%
- Engagements were up 1211%
- Outbound Clicks were up 437%
- The keywords we optimised Pins for, moved up an average of 33 positions in Google search results.
- Website traffic from Pinterest is also up 133%
