Whether you're working with an in-house team member or an external agency, understanding common social media terms can help you navigate the results for your business and improve your digital marketing. Use our easy Social Media Glossary to learn the language!
Platform
A platform is the "brand" of social media being used. Facebook, Twitter, Instagram and Snapchat are all different platforms.
Channel
A channel is the specific page for your business. Think of it like a television channel - a dedicated space for your content to be scheduled and distributed. For example, the Tomahawk channel is https://business.facebook.com/TomahawkTourism on the Facebook platform.
Likes
When a person clicks on your post with the pre-generated response. This feature has recently...
While imagery and design dominate the overall look and feel of a website, there is no denying the fact that more than 50% of any average business website is words. At the end of the day, your customer is browsing your website to gain information about your product, not just look at pretty pictures. It is therefore crucial to devote a lot of careful thought and deliberation to getting typography right on your website.
Choose the right type
Finding the ideal font to pair with your brand can be challenging. There is a plethora of good typefaces out there, but which is that one combination that fits your needs perfectly?
There are multiple styles to choose from such as Serif, Sans serif, handwritten, cursive script, decorative or different weights like Regular, Bold, Italic,...
Colour is a powerful design tool. It influences the overall look and feel of your website and makes the first impression on your potential customer’s mind. Colour creates atmosphere, the vibe of your website and changes how a customer feels about your business. It is important to understand the vocabulary of colour to create a design that is pleasing to the eye and connects your brand to your audience.
Colour Jargon
Color theory is the interaction of colors in a design through complementation, contrast, and vibrancy. The colour wheel helps identify categories such as primary, secondary and tertiary colours and colour schemes like complementary, analogous and monochrome. When used appropriately these color combinations are foolproof and harmonious. Including shades or tints of the...
Perhaps you have plenty of bookings during the high season, but what can you do to ensure bookings flow all year, through shoulder and low season? Here are five proven tactics that will keep your bookings rolling in every season.
1. Responsive site
To ensure year-round bookings, first you must get the basics right. According to eMarketer’s latest estimates of travel research in 2016, 51.8% of all travellers who book trips online will do so using a mobile device.
That means your accommodation, whether you’re a small two-room B&B or a large resort, must have a responsive website site that can be viewed on any size device.
2. Powerful Booking Engine
Another fundamental key to increasing your online booking lies in the system you use – namely, your booking...
Usability, visual design and functionality are the three key elements that determine the success or failure of a website. It’s not just about making the website look pretty - use design to effectively guide a user through a path and make an impression of your brand upon the customer.
1. Space
Our website for Tika Tours is a great example of how space can be used effectively to direct a users focus on important elements.
Space is one of the most important elements of design because it dictates everything from flow to readability to colours and layout. Every design needs space to breathe. For example, a user would never see your ‘Book Now’ button if it was cluttered with 10 other elements around it.
2. Layout
Our website for Touch of Spice shows how a consistent grid...
Over the past month Google has changed the way Adwords is displayed on desktop search results. Have you noticed the difference yet? Here's how the changes may affect your business.
What changed?
No more text ads shown on the right-hand side.
Up to four ads are now shown above organic (natural) search results – when previously the maximum was three.
Three ads are also now shown at the bottom of the page.
This means the number of maximum text ads has been reduced to seven whereas before there could be 11.
Why did it change?
Many people will say the answer is money, but by removing the ads on the right, Google has created a cleaner user experience that is more consistent with how mobile search is displayed. The right-hand space is also now used for other...
