As a tourism business, you probably already know it's the visual that really engages your customers. You already have your best photos on your homepage, and you may even have a short video featured on your website - this is an excellent start (especially if you already have some video content on your website).
But are you using your video to its full potential?
Today, 94% of travel is researched online so when marketing your tourism business it's important to bear in mind where your customers are spending their time online and how they consume the information they find.
Recent studies reveal the continuing rise of online video. More and more people are using YouTube to search for content; it's now the second largest search engine after Google with their video views exceeds 4...
So we have all heard and read the articles about the recent UK lawsuit which resulted with Trip Advisor no longer being able to claim that their reviews are "real". This was a big blow for the online tourism review site but it does not stop travelers from reading and depending on the site to help make travel purchase decisions.
Trip Advisor is brilliant and simultaneously annoying - we live in a time when the consumer holds the power to help your business or tarnish it.
Take solace in knowing that even the world's most exclusive 5 Star hotels receive silly complaints about inane things like "the banana's in our fruit basket had bruises." People reading the comments can usually identify the "never happy" guests.
Travel purchase is an emotional and often large purchase...
Historic Country Store Transformed into Accommodation and Restaurant - Ophir, Central Otago.
Be one of the first to book and experience Pitches Store in its new identity as a six room, historic accommodation and restaurant. Opening March, in Ophir, Central Otago, this unique accommodation allows you to step back in time but with all the comforts of a luxury accommodation.
Certain to become one of those must experience destinations, the Pitches Store transformation has been a six year project for owners Colleen and David Hurd who purchased the run-down heritage building in 2006 with the dream of returning it to its former glory, yet offering a unique blend of history, luxury and culinary excellence.
During the extensive restoration project, Colleen has been based in...
Old St Mary's Convent - The Luxury Blenheim Accommodation that captured our hearts!
Fairy tales are reality at this luxury Blenheim accommodation
Exciting news for our wonderful clients - Old St Mary's Convent - the 5 star Qualmark Blenheim accommodation, Old St Mary's Convent Vineyard Estate, have just announced the appointment of a new Marketing & Sales Manager, Hannah Lavender.
Bringing plenty of creativity and strategy to the already captivating accommodation, Hannah and Tomahawk have already used their sassy Tourism Marketing skills to create exciting and inticing holiday packages, and improve bookings.
The two packages promise to inspire guests and capture the essence of Marlborough, including a very indulgent Romance Package and a Marlborough Art,...
There's a new kid on the block of Social Media which lets you connect with your audiences in the most visual way yet.
When marketing a tourism business, when it comes to piquing the interest of a potential guest or customer, the visual will always work better than the verbal. This is why the new Social Media site, Pinterest, should be of interest to you.
With Pinterest, you can organise images on your own online inspiration board, or pinboard - then engage with your social networks, link back to your website and let people share your images with the world.
Pinterest offers many creative marketing opportunities for your Tourism Business. You can showcase the various details or experiences your accommodation or activity offers in a visually arresting way. Using photos,...
SPCA's CEO Christine Kalin, Gina Paladini and Tom Steward from Tomahawk
In December 2012, Tomahawk auctioned a website and marketing package as a donation to the Auckland SPCA.
Using TradeMe to connect with the generosity of New Zealand businesses, Tomahawk was able to raise $6500 through the auction to help the Auckland SPCA during the time of year they need support most.
Although the auction closed at $6130.00, in the spirit of giving, the winner of the auction offered to increase his donation by nearly another $500 - to the auto bid that they had set before the auction closed.
TradeMe was so impressed with Tomahawk's creative fundraiser and the generosity of their donation that they too helped by waiving their auction fee to assist in the cause to...