In January 2019, Tomahawk officially celebrated its 10th year in business. Like any significant birthday that ends in a zero, it elicits a few moments of pause and reflection; looking back on photos of when we only had 6 staff in that small, cinder block office, the bad haircuts and noticeably, the less wrinkles and grey hair! But also, how the company has changed and evolved in accordance to the changing needs of our customers.
Where we were once solely technology development based, we are now more focused on creating tourism strategies and consulting, providing creative and dynamic marketing results, insights and bespoke developments that may also include technological solutions.
The New Branding
A new brand was needed to better convey the evolved vibrancy of our...
Watch this week Monday Marketing Minutes to understand the cost of your bookings. They may come from Travel Agents, OTA's or directly on your website. Have you ever calculated the different cost of acquisition for each?
Today in the nest we talk about SEO & Google Ads . . . better together. Watch our Monday Marketing Minutes and find out why they are a match made in heaven this valentines week. This article discussing organic and paid search goes into the topic in more detail.
A global shift towards cost-effective, performance-driven marketing solutions has prompted US travel data co-operative, ADARA, to enter the New Zealand market via a new partnership with Auckland-based Tomahawk.
ADARA’s vice president of tourism for Asia Pacific, Matthew Zatto, tells us about the Californian-headquartered company, what expertise this tie-up is going to offer New Zealand tourism, and who should tap into the exciting new service offered by the partners.
ADARA is not a name many in NZ would be familiar with – can you tell us more about the company?
ADARA is a Silicon Valley-based data solutions company for the travel & tourism industry.
Founded back in 2009, we have built the world’s travel data co-op that connects the search, booking and loyalty data of...
This week in the nest we talk about the Power of Video Marketing . . . it's cheaper than you think!
Viewers remember 95% of a message when they watch a video vs. 10% when reading. The video campaigns we run for clients get a 1,200% increase in engagement & on average enjoy a 24% increase in bookings!
Tomahawk are pleased to announce their partnership with ADARA, the data solution for travel & tourism brands. ADARA’s travel data co-op, the world’s largest, connects over 200 leading travel brands to create the most comprehensive view of the world's travellers and their behaviours across brands, channels, and devices.
The tourism industry continues to call out for better tourism data and insights noting that the Tourism 2015 framework included data as an original pillar to unite New Zealand’s tourism industry and set it up for strong, economic growth. Charlie Ives, Executive Officer of Regional Tourism New Zealand declared in his 2018 Tourism Report Card that tourism data was “Not Achieved.” It is one of the missing puzzle pieces required to drive New Zealand Tourism...
