Google My Business (GMB) is a free tool that can boost your business allowing you to manage how your business appears on Google Search, Google maps and more.
GMB is packed with features that allows you to share vital information about your tourism business acting like a "mini-website". Quickly share your contact details, images, reviews and even include a social media style interactive Q&A where you can directly engage with users.
It is a powerful booster for your Local Search Engine Optimisation. Think about it, when people search for a place to stay or activity to do that is near them, they're usually very close to making a booking.
If you haven’t already set up and verified your Google My Business Account and engaging with GMB every week like you would your social media,...
A big change is coming on 30 October: Parallel Tracking.
When AdWords (now Google Ads) was first launched it used what is called "linear redirect tracking". When an ad is clicked Google loads several components such as the Google Ads click tracker, the tracking URL and often some other tracking URLs before the customer gets to your landing page. In other words, the customer goes through one or more redirects after they click your ad.
While most users don’t even notice this happening, Google says that the delays of "hundreds of milliseconds" actually has a negative impact on campaign performance.
Parallel tracking, on the other hand, sends customers directly from your ad to your intended URL while click measurement happens in the background in a parallel process (customers are...
There is nothing like the good vibes you get when strolling down to the local sushi parlor with your colleagues, with your work-provided reusable containers glinting in the sun. Sushi tastes so good when you know you’re being good to the environment too.
You may be aware that last week was Conservation week, and we here at Tomahawk are passionate about doing our part in keeping New Zealand clean and green. Not only does it feel great to be earth-friendly, but it is essential to New Zealand’s unique clean and green branding that is so important to our tourism industry. Ensuring we clean up after ourselves, and reducing our plastic consumption means cleaner parks and beaches that we can enjoy with our family and friends. When we reduce pollution, we also know we are looking after the...
It’s time to ask yourself if you’ve done everything you can to market your travel website to the right audience. If not, now is the time to try these 5 sure-fire strategies to boost your website performance:
Optimize your images
The number one selling feature of any travel-related website is photos. Some may say an image-heavy website is bad for SEO. We beg to differ. Images can be optimized with keywords using the alt tags and with proper naming conventions. These are also crawled by Google Bots and are displayed in both the Image Search results and the Universal results page. As a pro tip: submit an image sitemap in your Search Console (formerly Google Webmaster Tools) to get those beautiful pictures crawled. Another plus points for beautiful pictures – they’re not just good...
GDPR. No, it’s not just another buzzword that’s afloat on the internet. Everyone with a website needs to pay attention!
What is GDPR?
GDPR stands for General Data Protection Regulation and it goes into effect internationally on the 25th of May 2018. GDPR is an updated version of the Data Protection Directive that has been in effect since 1995. In the simplest terms, it boils down to protecting the rights of people who give you their personal data.
What personal data you may be collecting?
If you have Google Analytics, videos played on your site from YouTube, an e-commerce function that collects billing information and other features that load automatically on your site via “cookies” then you are collecting personal data.
GDPR does not only affect your business and your...
Facebook is working hard to keep businesses on their toes with a major overhaul planned for 2018. Their vision is to change your news feed in the coming months with a new algorithm that will prioritize posts from friends, family and groups first, leaving business content at the bottom of the barrel. Pay close attention, your organic reach may just drop off a cliff!
What does this mean to your business page? Mostly that your organic reach (which currently only reaches about 2 - 4% of your audience) is going down to zero.
However, hope is not lost, there are ways to reach your target audience, you will just have to be smarter about it.
Here are our four top tips to ensure your posts don’t get lost.
You may be aware that last week was Conservation week, and we here at Tomahawk are passionate about doing our part in keeping New Zealand clean and green. Not only does it feel great to be earth-friendly, but it is essential to New Zealand’s unique clean and green branding that is so important to our tourism industry. Ensuring we clean up after ourselves, and reducing our plastic consumption means cleaner parks and beaches that we can enjoy with our family and friends. When we reduce pollution, we also know we are looking after the...
If you have Google Analytics, videos played on your site from YouTube, an e-commerce function that collects billing information and other features that load automatically on your site via “cookies” then you are collecting personal data.
