In August 2008 YouTube beat Yahoo! into 2nd PLACE for total US search queries, and that makes for one fairly compelling argument to get a video of your tourism product up on YouTube.
YouTube also happens to be owned by Google, so the higher your video ranks on YouTube, the likelier it is you'll also appear in Google search results, which of course now include videos.
But remember, although a professionally produced, high definition, TV advert-style production would be every tourism operator's dream, a video doesn't have to be all that; it could simply be a presentation of stills photographs of your tourism product saved as a .mov (movie) file, an AV clip, YouTube will still "see" this as a video!
You can create an AV clip yourself, by creating a PowerPoint presentation...
Happy clients who have their problems resolved will tell 4-6 people about their positive experience.
A dissatisfied client will tell 9-15 people about it. And approximately 13% of your dissatisfied clients will tell more than 20 people about their problem.
Conclusion: You have to satisfy three to four, for every one that is dissatisfied with you. It's tough to work with a 4:1 ratio against you, which is why your client satisfaction efforts are so important.
I never went to Travel & Hospitality school. In fact, I'd never had any experience in client service or in the travel industry whatsoever before I started my little inbound travel business. You don't need to - avoiding dissatisfied clients as above should be common sense for any...