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Tourism Videos - Why and How?

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In August 2008 YouTube beat Yahoo! into 2nd PLACE for total US search queries, and that makes for one fairly compelling argument to get a video of your tourism product up on YouTube.

YouTube also happens to be owned by Google, so the higher your video ranks on YouTube, the likelier it is you'll also appear in Google search results, which of course now include videos.

But remember, although a professionally produced, high definition, TV advert-style production would be every tourism operator's dream, a video doesn't have to be all that; it could simply be a presentation of stills photographs of your tourism product saved as a .mov (movie) file, an AV clip, YouTube will still "see" this as a video!

You can create an AV clip yourself, by creating a PowerPoint presentation...

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Is Your Website Performing?

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How do you make your own website work best for yourself and your tourism business?

 

Leaving search engine optimisation aside, following the old "KISS" adage "keep it simple, stupid" isn't a bad place to start.

SIMPLICITY should be the goal in tourism website design.

Let's think about what a visitor wants to know, given that they're looking for accommodation or an activity in your area.

What do you do?

They need to know the standard of accommodation you are providing, or the thrill and spill are they going to experience if they partake in your activity.

Why should they choose you?

Building credibility in your prospective visitor's eyes is paramount.

How much is it going to cost and how do they book?

You need to give them a price, and ideally...

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Tourism Customer Service 101

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Did you know?

  • Happy clients who have their problems resolved will tell 4-6 people about their positive experience.
  • A dissatisfied client will tell 9-15 people about it. And approximately 13% of your dissatisfied clients will tell more than 20 people about their problem.

 

Conclusion: You have to satisfy three to four, for every one that is dissatisfied with you. It's tough to work with a 4:1 ratio against you, which is why your client satisfaction efforts are so important.

I never went to Travel & Hospitality school. In fact, I'd never had any experience in client service or in the travel industry whatsoever before I started my little inbound travel business. You don't need to - avoiding dissatisfied clients as above should be common sense for any...

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