Which one is really more important? SEO or User Experience? We say both! And equally so. Some claim that these two concepts are diametrically opposed. They say these two will never meet eye-to-eye and have been waging war against each other for the longest time. The truth is, they can work together rather well.
But, first things first, let us define these two concepts:
SEO or Search Engine Optimization – this is the act of purposely optimising your website via on-page and off-page tasks to help it rank better in search engine results pages.
UX or User Experience – refers to the process of enhancing user satisfaction of a website focusing on accessibility, usability and aesthetics.
Both actually work toward providing a service and aim for completing whatever conversion...
Over the last few years, Google's search display has evolved substantially - and user behaviour is following suit. In 2005, Meditative researchers said that heatmap studies indicate user interest is all about the the “Golden Triangle”. By 2014, the model has shifted to the “elongated F”.
The “Golden Triangle” from Meditative’s Eye-tracking study
The “Elongated F” became the new norm for 2014
Only three years after the release of the latest heatmap, we now face another great change. Google evolved the search results yet again by adding the business listing to brand name hotel searches. Underneath that are results from a meta search tool to show prices, reviews and other relevant information.
This begged Travel Tripper to question if the Elongated F still...
A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves into a spiral of spending money without generating any leads or engagement
To avoid that “money down the drain” feeling, we have compiled a list of best practice tips for search engine marketing:
1. Choose your battles wisely.
What is the goal you are trying to achieve through AdWords? For example, if the proverbial “bums on seats” are your ultimate business goal, an offer-led, punchy...
Every image you post should look like it belongs in a magazine Instagram is a “dreaming” channel in the purchase process, so the images should make someone want to pack their bags immediately and run/fly/swim to your destination, whatever it takes!
Use bright, sharp images with a strong focal point. If the details in the image are blurry or too small, they won’t translate well on mobile.
Decoding Hashtags
Hashtags are not to be ignored! They are a search function for your images – hashtags allow strangers to find your posts when searching for their interests.
Avoid cutesy tags such as #sorrynotsorry for your brand, and make use of strong search terms and your unique branded tag or destination tags, such as #NZMustDo and #NewZealand. These will help...
Managing social media as a small business can sometimes feel overwhelming. MailChimp, the popular email marketing platform, has launched into the world of Facebook Ads with an exciting new feature to simplify the process.
How it Works
With a simplified process, busy brands can build ad campaigns to run on the Facebook and Instagram networks from within the MailChimp site.
After all the information is entered (30 steps) the ad will be sent to Facebook for confirmation, and you’ll receive an email when the ad is approved and launched. MailChimp will also provide a reporting and tracking mechanism for the ads so you can review the performance.
Audiences
The biggest benefit is tapping instantly into your MailChimp email list for the ad campaign audience, a powerful...
When it comes to mobile browsing, speed is the number one consideration for users. Expectations are high, but many seem to be missing the mark. On average, load time for retail mSites is at 7.083 seconds according to Mobile HTTP Archive.
The focus on images has been counterproductive to improving speed. Over that last few years, mobile page sizes have grown drastically with the average page served to mobile increasing by 203% since 2011. And the consequences are severe. Did you know that every second of delay from the first second of loading costs money? RadWare and Neil Patel have published information on the impact of loading time to the bottom line. Some of the most important findings of the research include the following figures:
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