If your business has roots in tourism, make sure there’s a marketing strategy in place speaking directly to women. Why? Because the value is mind blowing.
We're excited to announce a new office in New Orleans, Louisiana.
Welcome to Marica Mackenroth Brewster, a digital tourism marketing veteran, to head the new region as Accounts Director – US. Our goal is to offer a new audience their highly specialized tourism expertise with a centrally located agent available during business hours in the States. Mrs. Brewster will bring the firm’s strategy consulting, digital creative and website construction, SEO and SEM, and ResBook – the company’s boutique hotel reservation software - to new and existing clients.
Marica's background includes keyword bidding for the city of New Orleans’ publicly funded post Hurricane Katrina recovery campaign, a position leading 300 clients on the digital agency side, and marketing direction for Pelican New...
Social media may feel daunting some days, but there are a few tricks to get your messages to the right people likely to book!
1. Create Content
This is perhaps the greatest challenge of a successful social media account. Think of it like a television “channel.” No one will tune in if you don’t have any shows for them to watch! Content works best when you educate and inspire. Each post should have something useful or interesting to share, and a beautiful image.
Before you make each post, ask yourself “would I want to read this if [my competitor] posted it?” Take photos, share news and interesting information, and create visuals that could easily belong in a glossy magazine to represent your brand.
It's time to throw away previous models of online distribution! Tomahawk Director and tourism marketing expert Gina Paladini presents the drastic changes in online distribution for tourism, and how your business can stay ahead of the curve.
Let’s start by looking back to the 1990 era of travel distribution.
“Those were the days.” The distribution chain was an easy, single flat line with the novel addition of a supplier having their first website.
Today the available distribution "chain" is more like a bicycle wheel with spokes than a chain!\
The increase of distribution channels options requires an deep understanding of your customers, and which channels are best for each stage of the travel purchase...
If you haven’t heard of Pokemon Go by now, you may be in the minority. The Nintendo-game based app created by developer Niantic, has taken the world by storm since its release a week ago.
According to SimilarWeb, the game already has twice as many users as the popular dating app Tinder, and is on track to have more active users than Twitter by the end of the week.
Integrated with Google Maps, the app requires users to travel to exact locations to play and progress in the game, overlaying the characters with real-world landmarks.
To sweeten the experience, users can purchase “lures” which cause characters to spawn in a specific location for a limited time, drawing crowds of other users to that location. This has an intriguing application for...
Whether you're working with an in-house team member or an external agency, understanding common social media terms can help you navigate the results for your business and improve your digital marketing. Use our easy Social Media Glossary to learn the language!
Platform
A platform is the "brand" of social media being used. Facebook, Twitter, Instagram and Snapchat are all different platforms.
Channel
A channel is the specific page for your business. Think of it like a television channel - a dedicated space for your content to be scheduled and distributed. For example, the Tomahawk channel is https://business.facebook.com/TomahawkTourism on the Facebook platform.
Likes
When a person clicks on your post with the pre-generated response. This feature has recently...
