During this 60 minute webinar, Gina Paladini, Marketing Director and Renee Goodsell, Marketing Manager look at how to marketing to the domestic New Zealand audience during COVID-19.
Topics include:
1. Domestic Marketing Before & After COVID-19
2. Domestic Audiences Familiar & New
3. The differences between International vs. Domestic marketing
4. Key triggers for Kiwi Travelers
5. Checklist: Is your product Kiwi-ready?
During the webinar, you will hear Gina talk about the PhocusWright article 'Nothing will be the same' How Italian hoteliers are coping with Coronavirus fallout. We do predict the trends Italy is seeing, of people wanting to book direct will flow through into tourism here in New Zealand. It is something we will be actively encouraging.
With the move to Level 2, we are seeing more people travel regionally and it is fantastic! Social news feeds are filled with these trips and planting the dream seed for others.
As we know each of the 5 Stages of Travel play a key part in your tourism business ecosystem and following on from the insights we shared last week the team here at Tomahawk have been analysing the data available at our fingertips. What we are seeing is people are moving from the dream phase more into the research/planning and booking phase.
Over the last two weeks, website traffic has increased (+44.73%) and the time people are spending on websites has nearly doubled compared with the previous period. We will be pulling together further details this week and continuing to watch these trends over the...
Do you need help understanding what your business might look like post COVID-19? Who to target, How to reach them, What to offer? The team at Tomahawk is here to help and you may be eligible for some funding assistance!
The Government has announced a further $25 million in funding for the Regional Business Partner Network (RBPN). Roughly $20 million will be invested in the direct business consultancy services to ensure your business can get the support it needs.
Tomahawk is a registered service provider with the RBPN, and have put together a program that consists of,
Tourism & hospitality business consulting
1-1 virtual training
Research & strategy planning
Support
We recommend you apply for this funding as soon as possible as demand is high and funds will run...
Huge thanks for signing up to our 'Website Fitness Program for your Tourism Business during COVID-19' webinar. We are thrilled that 256 people signed up and 187 joined us one the day! What a shining example of how our tourism industry is ready to take on this challenge and thrive.
Looks like everyone has some great snacks on hand to get them through. Hot Cross Buns definitely led the race, closely followed by anything alcohol infused! Both great choices in our books.
We asked you to share what mix of your business was traditionally international 'Before COVID-19' (BC). Of the 62 people that responded 6 had 50% or less and 25 of you had 80% or above International visitor mix.
For those in doubt that domestic travel can help your business, according to Statistics New...
In an effort to assist our customers and those in New Zealand who need self isolation options, we have created a new website called NZ Isolation Accommodation.
This will allow those who need to isolate (travellers, health care workers, police and other public service staff) to have one place to go to learn what is available and to book directly with you, through your own booking engine and normal processes.
This is NOT an OTA – we are not the merchant and will not be charging any marketing or transactions fees. All booking will flow directly to you through your normal booking engine and reservation payment process.
We will also be launching a social media campaign to promote NZ Self Isolation Accommodation and advising all tourism and government entities that this site is...
We hope you and your families are keeping safe during this uncertain and messy time.
The truth is that all of us in tourism are hurting. We are looking at our own jobs, our own businesses, our tourism industry whanau and saying -
"None of us has done anything wrong, we are all in this together and together we will get through it"
Please know that Tomahawk is here for you throughout the coming period of uncertainty. We are well-positioned to weather the storm and our amazing team will be working to do anything we can to support you through this.
In an effort to keep our team together, we will be going to four days a week for all staff from 01 April. This will be staggered so you will always have support so please reach out at any time should you need us.
