There’s been some big news from Google recently that’s sure to make all our accommodation clients very happy…
Just before the Trans-Tasman travel bubble was announced, Google revealed that all accommodation providers would now be able to access FREE booking links.
This means that when people search for accommodation, your property could be among the first to appear and give searchers the opportunity to book directly via your website.
In their recent announcement, Google said, “For all hotels and travel companies, this change brings a new, free way to reach potential customers [...] Our testing of this new feature shows that all partner types — from individual hotels to online travel agents — benefit from free booking links through increased booking traffic and user...
Following the government's announcement urging tourism businesses to register for support via the Regional Business Partner Network, Tomahawk is registered as a support service provider in the Tourism Transition Fund for tourism operators impacted by COVID-19 and reduced market conditions. With Tomahawk’s support, we will assist you to create sustainable business goals for today’s domestic lead market so your business can remain viable. We will also advise you on potential new products and services that could support your business and evolving market conditions.
Stuart Nash said, “there is “still a few million dollars” left in the Regional Business Partner Network, which may provide up to $5,000 worth of support to small-to-medium tourism business owners.”
Every tourism business owner knows that a great website means more direct bookings. So what makes a great website?
We have broken it down to 5 key ingredients for you to focus on to please your potential customers while also ensuring you are pleasing Google too!
It all comes down to great content and ensuring you follow the 5 Stages of Travel, especially in the dream, research, and book stages.
Here are the five MUST HAVEs for any tourism website:
1. Enticing & emotive images & video
Images and video are your number one tool in your toolbox to attract and capture your target audience by creating an emotional connection in that key 3-second moment when your website opens.
A picture speaks 1,000 words, so what words do your images say about your...
Auckland-based tourism marketing company Tomahawk is preparing to launch in September an exciting new platform that will activate and reward kiwi travellers.
The initiative, ‘The Great New Zealand Bingo Bonanza’, motivates and incentivises kiwis to discover their local community or other towns, regions and experience activities that they may never have considered previously. Using the well-known game of bingo as its inspiration, inspiring kiwi travellers of every demographic, every age and any special interest in a fun and engaging way.
Tomahawk Marketing Director Gina Paladini said, “Bingo Bonanza was created during Level 4 when we were all attending webinars with other tourism colleagues and wondering how our industry can survive. The...
Last week (14 July), the Government has announced a further $40 million in funding for the Regional Business Partner Network (RBPN). You can unlock up to $5,000 of funding to help your tourism or hospitality business.
The team at Tomahawk are here to help get your business ready for Domestic Tourism. Helping you understand who to target, how to reach them and, what to offer. We have engaged with over 60 operators through this program during the COVID period and we are seeing great success for these businesses so far.
As a registered service provider with the RBPN, we have put together a program that consists of,
Skilled workers will remain employed within New Zealand’s tourism industry as the result of a collaboration between tourism marketing company Tomahawk and car rental company GO Rentals.
Members of GO Rentals’ IT development team have been taken on by Auckland-based Tomahawk to develop an innovative new product designed to help boost New Zealand’s tourism industry and the country’s economy.
The new product is part of Tomahawk’s pivot during this challenging time and to help the industry at large. Due to be launched in August, the new product requires the specialist skills of developers who understand New Zealand’s tourism industry and have senior app development experience.
Tomahawk Director Gina Paladini said that they are delighted to have the team from GO Rentals on...
