Author Archives: Michelle Ackers

• Tomahawk delivered 100 new websites for tourism businesses to improve their online presence in the last 18 months

• Tourism businesses invested in their digital presence to rebrand, pivot to a new market or prepare for the resurgence in tourism

• Customers reaping the rewards of their investments

Tomahawk has quietly and confidently improved the online performance of tourism in New Zealand by delivering 100 new websites for tourism customers in the last 18 months.

When lockdowns and travel restrictions brought New Zealand tourism to a standstill, many accommodation and activity providers utilised the slow period to engage Tomahawk—which specialises in tourism—to improve their online presence in preparation for restrictions lifting. 

Funding by...

All-inclusive packages and Gift Vouchers are a popular and growing trend in tourism again! Travellers love the convenience and ease of booking that two-night romance package that includes a sunset cruise and dinner or that super combo hike and bike tour in just one click.

And with the new ‘revenge travel’ mindset post covid and Tourism New Zealand’s on-going voucher promotion, buying Gift Vouchers as a present for experiences and travel is hitting an all-time high.

Step One

So how can you benefit from these trends? First, find out if your booking engine has Gift Voucher capability and “upsell/add-on/packaging capability. If not, Tomahawk can help with a free Gift Voucher Module.

Step Two

The second step is to create irresistible packages that add value to the current...

TikTok is an incredibly fast growing social media phenomenon that most businesses have yet to consider as part of their marketing and social media strategy. For many, they consider "it's just for teens". This is no longer the case with the 35+ age group becoming a fast-growing segment for the platform.

To give you more insight into this platform, with the why and how you can harness it as your next marketing opportunity, we have developed this "TikTok for Tourism" eBook.

Download eBook

Highly accomplished and passionate tourism professional, Grant Colquhoun has joined Tomahawk as Account Director. This is an ideal match, adding his Account Management, Business Growth, and Tourism expertise to the Tomahawk Team will further strengthen the business’s industry leadership in the digital space. 

Queenstown-based Colquhoun comes on board with the New Zealand tourism marketing and technology company at a time of renewed growth and increasing demand for digital marketing services. His extensive experience in sales, account management and digital marketing, with offshore Senior leadership appointments including Tripadvisor in Asia, all combine to provide an incredibly high level of expertise for the benefit of Tomahawk and its partners, with great results already being...

Tomahawk is delighted to continue its gold sponsorship support of the 2022 Backpacker Youth Adventure Tourism Association 11th Annual Conference. 

Highlighting the significant contribution of the youth tourism market, which nearly reached a sizeable $1b in holiday spend pre-covid*, is an important agenda item for BYATA and something which Tomahawk wholeheartedly advocates in the rebuilding of tourism to New Zealand.  Tomahawk is committed to the industry building core digital skills and online presence that enable members to better target youth travellers.   

Renee Goodsell, Head of Digital for Tomahawk is excited to be reuniting with the sector: 

“We believe the backpacker market is fundamental to the New Zealand visitor economy, and the BYATA conference has always been...

Tomahawk along with the Bed & Breakfast Association of NZ are hitting the road on a 10-stop series of workshops to help accommodation providers across New Zealand be best prepared for the new international traveller. 

Hosted accommodation providers will have the opportunity to learn the latest digital marketing strategies and tools, with collaborative break-out sessions to further delve into topics with experts. To enhance the value of the workshops to attendees further, there will be updates provided from Tourism New Zealand and RTO’s. 

Donna Brooke, The President of the Bed & Breakfast Association of NZ says: 

“Hosted accommodation businesses are a very niche part of the tourism sector. There are a lot of small businesses scattered throughout New Zealand providing...