Digital Marketing or "online marketing" for tourism has now become the key marketing focus at all stages of a traveller's interaction with your business.

If you think about this customer journey in marketing terms, and more specifically for tourism marketing, we talk about The 5 Stages of Travel which include: Dream, Plan/Research, Book, Experience and Share.

The 5 Stages of Travel

There's a lot of information about digital marketing and plenty of sources of advice - it can actually seem a bit over-whelming to try and figure out your own digital marketing strategy! This guide is aimed at providing an "overview" of all the different components that might make up your digital marketing plan, with links to information on topics you may want to delve into further.

Digital...

For many years the primary focus for building reviews for tourism businesses has been with Tripadvisor listings. However the ways in which travellers now access information and reviews about your tourism business has evolved.

Travellers no longer solely use Tripadvisor - now they will make judgement calls from a variety of review sources including Facebook (pages and friend referrals), Instagram, OTA review listings, and most prominently, from your Google Business Profile.

Why Google Reviews are important for your tourism business

Your business reviews are part of the Google local search results.

For travellers, local search is a vital tool for both travel research and as a guide when on the road. Your Google Business Profile will appear in results along with your...

Selling private or “exclusive use” accommodation, tours, and activities is not a new concept in tourism, but it’s increasingly becoming a significant opportunity for tourism businesses.   

Selling your tourism product as a fully private experience is no longer just the domain of the luxury or VIP market. Businesses that have never considered or marketed this option before are now seeing a significant increase in enquiries.  

Across all sectors, the growth in demand is being driven from a broad range of travellers who are seeking a more private and meaningful experience principally because of the COVID pandemic and being more cautious about sharing spaces.  

What are the benefits?

People want to get away from the crowds and value more than ever before their own space....

We all talk about the weather on a daily basis and for tourism businesses the weather often has quite a significant impact on your bookings and visitation numbers. Whether it be for seasonal or simply short-term weather conditions, the weather can dictate who turns up. 

What if you could be a bit more clever about the weather and integrate it into your digital marketing plan to attract bookings? This brings us to what we call “Weather Ads.” 

What are Weather Ads? 

As the name suggests, “Weather Ads” is an ad campaign tactic based around the weather forecast to match an activity or location with upcoming weather conditions.  

Will it be snowing next weekend? Then ski packages are a timely ad to use. Will it be hot and sunny on the coast? Then let people know they can...