==content_digital==

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All things web and tourism!

Google AI 101: How Is It Changing the Way Travellers Search?

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The tourism industry is undergoing a digital transformation, driven largely by the growth of artificial intelligence (AI). Google, known for dominating the search engine landscape, and now for their developments in AI technology, has introduced groundbreaking tools that are reshaping the way travellers plan their journeys. In this blog post, we’ll cover the basics of Google AI and explore how it's impacting the travel & tourism industry.  


What is Google AI?  

Put simply, Google AI is a computer system that can understand, learn from, and respond to information, just like a human. From image recognition to natural language processing, AI powers a range of Google products and services. Think of it like a virtual assistant that helps search engines and other software...

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What Impacts Your Website Performance & Why Does it Matter?

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What impacts your website performance

Website technology, design trends, and the search engine landscapes are all constantly evolving. Your website is not a static entity and regular audits and updates are vital to maintain optimal performance. By staying up-to-date, you ensure your website remains discoverable, delivers a positive user experience, and thrives in search engine results. Below we outline are some key benefits to keeping your website updated.

1. Content-Rich & Relevant

Regularly updated content that keeps it relevant and valuable to your audience will enhance user engagement and positions your brand strongly against your competition.

2. A Top Notch User Experience (UX)

Modern design trends and user interface improvements ensure a seamless and engaging user experience, reducing bounce rates and...

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Gen Z and the Rise of Social Search

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Gone are the days of "Googling it." For Gen Z, recommendations and answers about products, services and destinations are increasingly found by scrolling on TikTok and Instagram.  

A staggering 97.5% of Gen Z cite social media as their primary source of shopping ideas, according to Persuasion Nation. Studies by SOCi show 67% of Gen Z have used Instagram and 62% have used TikTok to find local businesses, however the data doesn’t show that they are using it to replace Google, most users search across multiple platforms. 

A study by Adobe found the following: 

  • Nearly 1 in 10 Gen Zers said they were more likely to rely on TikTok than Google as a Search Engine. 
  • 41% of consumers have used TikTok as a Search Engine.  
  • 64% of Gen Z respondents have used TikTok as a Search...

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How Website User Experience Affects Your Search Ranking

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User Experience (UX) as a ranking factor in search engines

A key trend in 2024 is the importance of User Experience (UX) and how it impacts your website ranking in search engines, as identified in our article "10 Trending Marketing Strategies for Tourism in 2024". Let's look at it in a bit more detail!

Fact: Travellers plan their transport, stays and adventures online. So, when it comes to attracting bookings, your website is your storefront window. But how do you ensure it grabs attention and keeps visitors engaged? The answer lies in User Experience (UX). Excellent UX doesn't just provide a smooth browsing experience, it's a key factor in Google rankings, propelling your tourism business to the top of search results.


Why UX Matters for Tourism Websites

Google's mission is to organise the world's information and make it...

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Big Changes at Tomahawk and ResBook!

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Tomahawk and ResBook are thrilled to announce a comprehensive revamp of our service offerings, designed to better cater to the diverse needs of the tourism industry. This strategic initiative comes as a response to invaluable feedback from the industry’s key stakeholders and recent changes in ResBook’s ownership.   

The objective is to deliver more targeted and efficient solutions to tourism businesses of all sizes, enhancing their digital presence. Both sister brands will continue to provide expertise to clients in the New Zealand, Australian and South Pacific tourism markets. John Hayson, Company Director of Tomahawk explains:  

 "Listening to our stakeholders is a vital part at the heart of our strategy. This revamp allows us to better serve our clients and stay ahead...

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Don't Lose Your Historic Universal Analytics Data!

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How To Export Data From Universal Analytics - June 30th Deadline 

Another Google-imposed deadline is looming - July 1st - it's an important deadline from Google that you don't want to miss. You have until the 30th of June to export your data from Universal Analytics (UA) before it's gone for good. 

If you've logged into your UA recently, you've likely seen the countdown ticking away. This isn't just about UA stopping new data collection - that happened last year. This time, UA will become completely inaccessible after July 1st, 2024. That means your historical data will disappear forever unless you act now. 

Here's why keeping your historical web analytics data matters: 

  • Measuring Future Performance: Past benchmarks are essential for assessing growth. 
  • Context for...

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