If pictures paint a thousand words, how effective do you think videos will be for marketing your tourism business? Film conveys so much more than text and pictures. Just image, you can give your intended customers a real glimpse of what you can offer. Show your audience the sweeping views from your hotel balcony or maybe the exhilarating feeling of bungy jumping off a platform. How about sharing that sense of calm the sounds and sights of your sleepy coastal town can bring?
Whether it’s an accommodation, an experience or a destination – a video can allow your potential customers to immerse in that experience and you can connect with them emotionally.
The statistics about the use of video in tourism marketing really drive the point home. For instance:
While fresh ways for reaching people online keep popping up, few are as effective as going directly to a potential customer and hitting their email inbox with one of your latest offers. When used correctly, Email Marketing can lead to increased bookings - so here are three ways to best use Electronic Direct Marketing and E-Newsletters
1. Share the Love
Encourage your offer to be shared around! Offer a special to your past guests and newsletter sign-ups then encourage them to share the deal with their friends and family – “spread the news and share the love”. Let’s face it, we all know someone who could do with some good news and TLC, and more so, everyone loves a good special. This is a also a great way to expand your brand awareness. Everyone gains something out of it, and...
There can be some negativity around email newsletters; we all receive too many of them and yes, some can become tedious and often ignored. However, don’t be too quick to dismiss newsletters as being wrong for your business – when done well they can be very effective at bringing high quality traffic to your website. High quality traffic that wants to buy from you.
Firstly, consider that you are talking to an audience who has already told you they want to receive news from you. These people have admitted they are interested in your product or service. At Tomahawk we often see healthy website traffic from newsletters on our clients’ Google Analytics accounts – low bounce rates and a high amount of time spent on the website. So, whilst there will always be a percentage who don’t...
Which one is really more important? SEO or User Experience? We say both! And equally so. Some claim that these two concepts are diametrically opposed. They say these two will never meet eye-to-eye and have been waging war against each other for the longest time. The truth is, they can work together rather well.
But, first things first, let us define these two concepts:
SEO or Search Engine Optimization – this is the act of purposely optimising your website via on-page and off-page tasks to help it rank better in search engine results pages.
UX or User Experience – refers to the process of enhancing user satisfaction of a website focusing on accessibility, usability and aesthetics.
Both actually work toward providing a service and aim for completing whatever conversion...
Over the last few years, Google's search display has evolved substantially - and user behaviour is following suit. In 2005, Meditative researchers said that heatmap studies indicate user interest is all about the the “Golden Triangle”. By 2014, the model has shifted to the “elongated F”.
The “Golden Triangle” from Meditative’s Eye-tracking study
The “Elongated F” became the new norm for 2014
Only three years after the release of the latest heatmap, we now face another great change. Google evolved the search results yet again by adding the business listing to brand name hotel searches. Underneath that are results from a meta search tool to show prices, reviews and other relevant information.
This begged Travel Tripper to question if the Elongated F still...
A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves into a spiral of spending money without generating any leads or engagement
To avoid that “money down the drain” feeling, we have compiled a list of best practice tips for search engine marketing:
1. Choose your battles wisely.
What is the goal you are trying to achieve through AdWords? For example, if the proverbial “bums on seats” are your ultimate business goal, an offer-led, punchy...
