Colour is a powerful design tool. It influences the overall look and feel of your website and makes the first impression on your potential customer’s mind. Colour creates atmosphere, the vibe of your website and changes how a customer feels about your business. It is important to understand the vocabulary of colour to create a design that is pleasing to the eye and connects your brand to your audience.
Colour Jargon
Color theory is the interaction of colors in a design through complementation, contrast, and vibrancy. The colour wheel helps identify categories such as primary, secondary and tertiary colours and colour schemes like complementary, analogous and monochrome. When used appropriately these color combinations are foolproof and harmonious. Including shades or tints of the...
Perhaps you have plenty of bookings during the high season, but what can you do to ensure bookings flow all year, through shoulder and low season? Here are five proven tactics that will keep your bookings rolling in every season.
1. Responsive site
To ensure year-round bookings, first you must get the basics right. According to eMarketer’s latest estimates of travel research in 2016, 51.8% of all travellers who book trips online will do so using a mobile device.
That means your accommodation, whether you’re a small two-room B&B or a large resort, must have a responsive website site that can be viewed on any size device.
2. Powerful Booking Engine
Another fundamental key to increasing your online booking lies in the system you use – namely, your booking...
Usability, visual design and functionality are the three key elements that determine the success or failure of a website. It’s not just about making the website look pretty - use design to effectively guide a user through a path and make an impression of your brand upon the customer.
1. Space
Our website for Tika Tours is a great example of how space can be used effectively to direct a users focus on important elements.
Space is one of the most important elements of design because it dictates everything from flow to readability to colours and layout. Every design needs space to breathe. For example, a user would never see your ‘Book Now’ button if it was cluttered with 10 other elements around it.
2. Layout
Our website for Touch of Spice shows how a consistent grid...
Learn how to recapture visitors who have abandoned your website and turn them into bookings!
Introducing New and Returning Traffic
There are two types of traffic that comes to your website: “new” and “returning”. If you have the chance, login to Google Analytics and take a look under Audience > Behaviour. How does your new and returning traffic compare?
Commonly, you’ll find your returning traffic stays on your website longer, viewing more pages. This is because the people who have come back for another look are those who are more interested in your product or service. Hence, your chances of converting returning traffic into a lead or sale is higher than with new traffic.
Therefore it makes sense to increase your returning traffic by encouraging more visitors back...
Tomahawk is the first digital marketing company in New Zealand to receive the highly coveted Investors in People Silver Standard award. The award was presented 16th April, 2015.
The Investors in People Standard is a framework of best practice, awarded to well-run organisations that meet set criteria in areas including learning and development, leadership skills as well as recognition and reward.
This was Tomahawk’s first year applying for the award. It represents a huge achievement and reflects the hard work that goes into making Tomahawk a fantastic place to work.
“Prior to receiving this award, only 50 companies outside the United Kingdom had achieved Silver status. We are all so proud to say that Tomahawk achieved this and is one of the prestigious few. We are also...
