Facebook Offers for Tourism Businesses: Must-Have, or Fad?
Facebook Offers highly recommended tourism businesses - not only does it present a fantastic opportunity for you to spotlight your business, it also has simple-to-use yet powerful targeting features. Through Facebook Offers, you can build brand awareness amongst new visitors (through existing fans 'sharing' the post), and entice dormant fans to return for your products and/or services.
Ooh, I'm listening - I want to learn more about Facebook Offers!
Facebook Offers are a fairly new feature on Facebook. These work in a similar way to voucher sites like Groupon, Groupy, TreatMe, and others, except Facebook Offers are only available within Facebook. Facebook Offers require a budget to go live. The extent of reach (how many people see the offer) is based on how much you pay.
By posting discounts or freebies on your Facebook Page's news feed, you encourage your fans to visit your business to redeem their offer. Additionally, your fans may share your offer with their Facebook friends, generating a wider scope of social promotion.
Facebook Offers are unlike Facebook Ads, in that they don't appear on the right hand column of the page as a Facebook ad would. Research has shown that fans are 6 times more likely to engage with an Offer on their news feed than a conventional Facebook Marketplace Ad.
Additionally, Facebook Offers makes hyper-targeting available - you can make sure you're reaching the right audience with this feature, and avoid blowing money on users who are less likely to convert.
Furthermore, as soon as a user clicks on your Facebook Offer, an email containing that offer is sent directly to their personal email account. When the email is opened, they will see a link to your website (or whichever relevant promotional page you've chosen to use) and voila! It's a win-win situation for both parties.
One of the best advantages of using Facebook Offers is its simplicity, offers can be set up from your Facebook Page instead of having to fiddle around with the fairly confusing Ads Dashboard.