Category Archives: Tourism Marketing

As of 2022 "Google My Business" has been renamed "Google Business Profile". Before you get reading, download our free Google Business Profile setup guide that will give you step by step instructions to create or claim your business listing!

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One of the most effective ways to get your tourism business noticed is by utilising a fantastic free tool from the good people at Google: ‘Google My Business’. Google My Business is what we call your ‘digital storefront’. It can appear when customers search for your business specifically or for business like yours on Google or Google Maps.

You’ve probably seen Google My Business listings plenty of times before. If you search for a specific business on Google, it’s the listing that appears to the right side of Google...

There’s been some big news from Google recently that’s sure to make all our accommodation clients very happy…

Just before the Trans-Tasman travel bubble was announced, Google revealed that all accommodation providers would now be able to access FREE booking links.

This means that when people search for accommodation, your property could be among the first to appear and give searchers the opportunity to book directly via your website.

In their recent announcement, Google said, “For all hotels and travel companies, this change brings a new, free way to reach potential customers [...] Our testing of this new feature shows that all partner types — from individual hotels to online travel agents — benefit from free booking links through increased booking traffic and user...

Following the government's announcement urging tourism businesses to register for support via the Regional Business Partner Network, Tomahawk is registered as a support service provider in the Tourism Transition Fund for tourism operators impacted by COVID-19 and reduced market conditions. With Tomahawk’s support, we will assist you to create sustainable business goals for today’s domestic lead market so your business can remain viable. We will also advise you on potential new products and services that could support your business and evolving market conditions.

Stuart Nash said, “there is “still a few million dollars” left in the Regional Business Partner Network, which may provide up to $5,000 worth of support to small-to-medium tourism business owners.”

Tomahawk provides...

MEDIA RELEASE
Friday 31 July 2020

Auckland-based tourism marketing company Tomahawk is preparing to launch in September an exciting new platform that will activate and reward kiwi travellers.

The initiative, ‘The Great New Zealand Bingo Bonanza’, motivates and incentivises kiwis to discover their local community or other towns, regions and experience activities that they may never have considered previously. Using the well-known game of bingo as its inspiration, inspiring kiwi travellers of every demographic, every age and any special interest in a fun and engaging way.

Tomahawk Marketing Director Gina Paladini said, “Bingo Bonanza was created during Level 4 when we were all attending webinars with other tourism colleagues and wondering how our industry can survive. The...

Last week (14 July), the Government has announced a further $40 million in funding for the Regional Business Partner Network (RBPN). You can unlock up to $5,000 of funding to help your tourism or hospitality business.

The team at Tomahawk are here to help get your business ready for Domestic Tourism. Helping you understand who to target, how to reach them and, what to offer. We have engaged with over 60 operators through this program during the COVID period and we are seeing great success for these businesses so far.

As a registered service provider with the RBPN, we have put together a program that consists of,

• Tourism & hospitality business consulting
• 1-1 virtual, or in person training
• Research & strategy planning
• Support

We recommend you apply for this funding...

During this 60 minute webinar, Gina Paladini, Marketing Director and Renee Goodsell, Marketing Manager look at how to marketing to the domestic New Zealand audience during COVID-19.

Topics include:

1. Domestic Marketing Before & After COVID-19

2. Domestic Audiences Familiar & New

3. The differences between International vs. Domestic marketing

4. Key triggers for Kiwi Travelers

5. Checklist: Is your product Kiwi-ready?

During the webinar, you will hear Gina talk about the PhocusWright article 'Nothing will be the same' How Italian hoteliers are coping with Coronavirus fallout. We do predict the trends Italy is seeing, of people wanting to book direct will flow through into tourism here in New Zealand. It is something we will be actively encouraging. 

Two Quick...