Category Archives: Digital Marketing

In 2023, AI was the talk of the town…or more accurately, the talk of the whole world!

Last year, AI stirred up plenty of excitement and conversations about how this new revolutionary technology can help businesses, research, medicine, education and industries. This was coupled with plenty of questions and concerns around safety, privacy and whether it will replace jobs.

Now in 2024, many have learnt a bit more about AI’s benefits and most have played with AI tools like ChatGPT and new AI platforms are being developed at lightning speed.

As this e-book debuts, AI's dynamism becomes evident with new use cases, new platforms, and new concerns emerging daily making any static resource about AI potentially obsolete within days. So much so that we’ve written this guide multiple...

LinkedIn is an important platform for networking and building business to business relationships, and for recruitment. For the tourism industry there is an active community of tourism professionals, business owners, managers and related government organisations. 

We recommend a strong presence on LinkedIn for both your personal profile and your company page to foster your trade relationships and to build awareness of your team, products & services and brand.

LinkedIn Profile Page

Profile Picture 

• Recommended pixel size: 400 x 400 pixels
• Supported file types: JPG and PNG

Cover Picture

• Pixel size: 1584 x 396 pixels
• Aspect ratio: 4:1
• Maximum file size: 8MB 
• Supported file types: JPG and PNG 

Note that your LinkedIn cover picture will display...

We are thrilled to announce our role as an official event supporter at TRENZ 2024. The event, organised annually by Tourism Industry Aotearoa (TIA) on behalf of the Tourism Industry New Zealand Trust, is the premier tourism trade event to showcase New Zealand's tourism products and experiences. 

While Tomahawk has historically participated in TRENZ as a tourism services provider, our increased engagement and support this year underscores our dedication to fostering success within the tourism sector. 

Considering both delegates' and exhibitors' needs at TRENZ, we have devised a unique activation. At TRENZ 2024, we will showcase a popcorn space and mobile snack delivery trolley, offering not just bite sized treats but also snack sized digital marketing insights to enhance...

YouTube as a marketing tool for tourism businesses is a natural platform to attract potential customers with 62% of consumers using YouTube for travel inspiration, it's a goldmine for reaching your target audience! Not only that, it's the 2nd most popular social media channel globally behind Facebook.

From having your own channel for creating video content, to harnessing the advertising opportunities, it can be a strong strategy for driving brand awareness and website traffic.

For your convenience we have provided the YouTube recommended image sizes for your profile, feed and ads. 

YouTube Channel Page

YouTube Channel Profile Picture 

• Recommended pixel size: 800 x 800 pixels
• Aspect ratio: 1:1 
• YouTube will automatically resize your profile image to be...

Google isn’t just a search engine - it’s a whole suite of tools that can totally boost your tourism marketing game! Whether you’re trying to track website traffic, run ads, or make your business easier to find locally, these Google products have got you covered. Let’s break down the essentials!

1. YouTube: The Video Marketing Magic Wand

What it is: YouTube is the world’s second-largest search engine and a goldmine for video content.
Why it’s useful: People love videos, especially when it comes to travel inspiration. You can show off stunning visuals, share local tips, or take customers on a virtual tour of your destination.
Pro Tips: Keep your videos fun and engaging! Optimise them with catchy titles and descriptions so they pop up in search results. Post travel tips,...

If you've read about the 5 stages of travel, you will know that most travellers will progress through 5 stages in their journey from dreaming about travel through to sharing their travel experiences:

1. Dreaming
2. Planning/Researching
3. Booking
4. Experiencing
5. Sharing

82% of people’s time is spent within the researching stage!

Within the 5 stages of travel, the planning/researching stage is where CMO of Uberflip Randy Frisch says people spend the most time trying to find out about:

• the location they are looking to visit
• what to do while they’re there
• how they will get around
• where they will stay
• what the must do’s are, and
• what are other people saying about the activity, accommodation, or transport options

With the majority of this time spent...