Category Archives: Digital Marketing

We are thrilled to announce our role as an official event supporter at TRENZ 2024. The event, organised annually by Tourism Industry Aotearoa (TIA) on behalf of the Tourism Industry New Zealand Trust, is the premier tourism trade event to showcase New Zealand's tourism products and experiences. 

While Tomahawk has historically participated in TRENZ as a tourism services provider, our increased engagement and support this year underscores our dedication to fostering success within the tourism sector. 

Considering both delegates' and exhibitors' needs at TRENZ, we have devised a unique activation. At TRENZ 2024, we will showcase a popcorn space and mobile snack delivery trolley, offering not just bite sized treats but also snack sized digital marketing insights to enhance...

YouTube as a marketing tool for tourism businesses is a natural platform to attract potential customers with 62% of consumers using YouTube for travel inspiration, it's a goldmine for reaching your target audience! Not only that, it's the 2nd most popular social media channel globally behind Facebook.

From having your own channel for creating video content, to harnessing the advertising opportunities, it can be a strong strategy for driving brand awareness and website traffic.

For your convenience we have provided the YouTube recommended image sizes for your profile, feed and ads. 

YouTube Channel Page

YouTube Channel Profile Picture 

• Recommended pixel size: 800 x 800 pixels
• Aspect ratio: 1:1 
• YouTube will automatically resize your profile image to be...

Google isn’t just a search engine - it’s a whole suite of tools that can totally boost your tourism marketing game! Whether you’re trying to track website traffic, run ads, or make your business easier to find locally, these Google products have got you covered. Let’s break down the essentials!

1. YouTube: The Video Marketing Magic Wand

What it is: YouTube is the world’s second-largest search engine and a goldmine for video content.
Why it’s useful: People love videos, especially when it comes to travel inspiration. You can show off stunning visuals, share local tips, or take customers on a virtual tour of your destination.
Pro Tips: Keep your videos fun and engaging! Optimise them with catchy titles and descriptions so they pop up in search results. Post travel tips,...

If you've read about the 5 stages of travel, you will know that most travellers will progress through 5 stages in their journey from dreaming about travel through to sharing their travel experiences:

1. Dreaming
2. Planning/Researching
3. Booking
4. Experiencing
5. Sharing

82% of people’s time is spent within the researching stage!

Within the 5 stages of travel, the planning/researching stage is where CMO of Uberflip Randy Frisch says people spend the most time trying to find out about:

• the location they are looking to visit
• what to do while they’re there
• how they will get around
• where they will stay
• what the must do’s are, and
• what are other people saying about the activity, accommodation, or transport options

With the majority of this time spent...

Our team loves Pinterest as a platform for our tourism clients to inspire and attract potential customers! Pinterest is the social platform where 498 million people go for inspiration each month, and most of which are women (more than 60%), who are also key decision-makers for holiday planning!

Harnessing Pinterest can really make an impact on driving awareness of your business and leading people on a journey to book with you!

For your convenience we have provided the Pinterest recommended image sizes for your profile, feed and ads. 

Pinterest Profile Page

• Profile picture: 165 x 165 pixels
• Profile cover photo: 800 x 450 pixels

Pinterest Feed

Pinterest Image Pin

• Recommended image size: 1000 x 1500 pixels
• Aspect ratio: 2:3
• Accepted file types: JPEG...

In a significant move to revitalise Tonga's tourism sector, the Tonga Tourism Authority (TTA), with support from the Market Development Facility (MDF), an Australian and New Zealand Government-funded programme, has announced its partnership with international tourism marketing agency Tomahawk to spearhead the rebranding of Tonga Tourism. 

The initiative signifies a transformative step towards enhancing global awareness of Tonga as a destination and increasing the economic impact of tourism. 

"We saw an opportunity to rebrand Tonga Tourism and set it apart from other Pacific Island Countries" shared Teisa Tupou, Marketing Manager of TTA. "This comprehensive rebranding exercise, steered by Tomahawk’s expertise, is not just about aesthetics but about embedding a destination...