Digital Marketing or "online marketing" for tourism has now become the key marketing focus at all stages of a traveller's interaction with your business.

If you think about this customer journey in marketing terms, and more specifically for tourism marketing, we talk about The 5 Stages of Travel which include: Dream, Plan/Research, Book, Experience and Share.

The 5 Stages of Travel

There's a lot of information about digital marketing and plenty of sources of advice - it can actually seem a bit over-whelming to try and figure out your own digital marketing strategy! This guide is aimed at providing an "overview" of all the different components that might make up your digital marketing plan, with links to information on topics you may want to delve into further.

Digital...

Every tourism business owner knows that a great website means more direct bookings. So what makes a great website?  

We have broken it down to 5 key ingredients for you to focus on to please your potential customers while also ensuring you are pleasing Google too! 

It all comes down to great content and ensuring you follow the 5 Stages of Travel, especially in the dream, research, and book stages.  

Here are the five MUST HAVEs for any tourism website: 

1. Enticing & emotive images & video  

Images and video are your number one tool in your toolbox to attract and capture your target audience by creating an emotional connection in that key 3-second moment when your website opens.  

A picture speaks 1,000 words, so what words do your images say about your...

Huge thanks for signing up to our 'Website Fitness Program for your Tourism Business during COVID-19' webinar. We are thrilled that 256 people signed up and 187 joined us one the day! What a shining example of how our tourism industry is ready to take on this challenge and thrive.  

Looks like everyone has some great snacks on hand to get them through. Hot Cross Buns definitely led the race, closely followed by anything alcohol infused! Both great choices in our books. 

We asked you to share what mix of your business was traditionally international 'Before COVID-19' (BC). Of the 62 people that responded 6 had 50% or less and 25 of you had 80% or above International visitor mix. 

For those in doubt that domestic travel can help your business, according to Statistics New...

If you are going to spend the money and the time to do a promotion or campaign, then you also need a landing page. Today in the nest we talk about what to include (and what not to include) to attract (and not distract) to ensure you get conversions

#mondaymarketingminutes #betterneverstops?

This week in the nest we talk content creation tools we love! There are so many great platforms that sharing just three was tough. After watching the video head on over to our Content is King article where we share a few more tools as well as links to get you on your way to creating GREAT content.

#mondaymarketingminutes #whoopswewentovertime #betterneverstops

The marketing industry loves buzz words, One that has stuck around for a while, and we wholeheartedly agree with is ‘content is king’ (well actually it’s a buzz-phrase). Here at Tomahawk we tend to be more inclined to say content is King, Queen and well, the whole monarchy!

Content can be text, photos, videos, blogs and many more shared across various channels. Today, we are specifically looking at some of our favourite tools to create visual content that can be shared across social media.

Canva

All T-Hawks here at Tomahawk love Canva! This tool is so easy to use and has a great range of templates with a simple drag and drop functionality. They also have a great app for both ios and android or you can use it on your desktop. Canva also has a super blog on their site that...