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Campaign Landing Pages | Monday Marketing Minutes with Tomahawk

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If you are going to spend the money and the time to do a promotion or campaign, then you also need a landing page. Today in the nest we talk about what to include (and what not to include) to attract (and not distract) to ensure you get conversions

#mondaymarketingminutes #betterneverstops?

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Why Fonts Matter More Than You Think

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Why Fonts matter

Typography is often one of the most overlooked yet influential elements of a tourism brand. When thinking about branding, one often tends to focus on logos, colours, photography, or storytelling. The fonts, however, are often...

Marketing Mythbuster #5: Brand is Just a Logo

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Marketing mythbuster: brand is just a logo

When many people hear the word “brand”, they immediately think of logos, colours, fonts, or maybe a slick-looking website. And while those things are important, they are only the surface layer of branding.

Your brand is not your...