Category Archives: Branding & Design
Tourism Brands - Making the Most of your Online Video and AV Clip
By Tomahawk on
As a tourism business, you probably already know it's the visual that really engages your customers. You already have your best photos on your homepage, and you may even have a short video featured on your website - this is an excellent start (especially if you already have some video content on your website).
But are you using your video to its full potential?
Today, 94% of travel is researched online so when marketing your tourism business it's important to bear in mind where your customers are spending their time online and how they consume the information they find.
Recent studies reveal the continuing rise of online video. More and more people are using YouTube to search for content; it's now the second largest search engine after Google with their video views exceeds 4...
