SEO for AI Search: A Practical Guide for Tourism
By Tomahawk on

If your business isn't visible in AI search, then you're missing out on bookings
It sounds alarmist, but the reality is a growing number of travellers are now turning to AI tools to research and plan their trips - so if you aren't being recommended by AI platforms then you don't even get a look in for those bookings.
AI Search is no longer niche - it should form part of your overall SEO strategy. That's why we have put together an eBook all about AI Search - to help you understand what AI Search is, and how to give your business more chance of being visible to these platforms.
"In the US, 56% of travellers used AI for planning, booking or in-destination assistance for at least one trip in the past 12 months (March 2026), and it’s a fast growing trend - up from 43% in the second half 2025 and 33% in the first half 2025. Among travellers who have used AI, 94% have used it for travel." Source: Phocuswright
What's In The Guide
- How Travel Search Has Changed
- How AI Search Engines Work
- SEO, AEO, & GEO
- How AI Decides Who Gets Recommended
- Ways to Show Up in AI Search
- Tourism Examples: Before & After
- AI Search & Ads
- Can You Measure Success?
- AI Search Readiness Checklist
Listen to Sound Advice About AI Search for Tourism
Read more articles
Tomahawk Becomes First New Zealand Agency Named Finalist in Global Skift IDEA Awards
By Tomahawk |

We are proud to share that we have become the first New Zealand agency to be named a finalist in the global Skift IDEA Awards, recognised in the "Industry Innovators: Tourism" category for our work creating the new Tonga Tourism...
Why Always-On Marketing Matters for Tourism
By Tomahawk |

At the recent Tourism Export Council New Zealand conference, one of the key takeaways from industry leaders was clear: traditional booking trends and forward booking data can no longer be relied on in the way they once...
