Category Archives: Social Media

The majority voice of travel is now more powerful than ever. She’s the female traveller, and her fistful of dollars packs a serious punch.

“The gatekeeper,” “the adventure traveler” – referred to by various monikers for her value in group, family, and solo travel, her nature as a planner is intrinsically tied to revenue potential in tourism. Her collective opinion can make or break a travel business. She’s ascended to absolute power in trip planning and she rocks a size 12 dress.

If your business has roots in tourism, make sure there’s a marketing strategy in place speaking directly to women. Why? Because the value is mind blowing.

Dollar Power

Women make up the bulk of travel’s target market. According to Forbes, this segment makes 80% of travel decisions. That’s a...

Social media may feel daunting some days, but there are a few tricks to get your messages to the right people likely to book!

1. Create Content

This is perhaps the greatest challenge of a successful social media account. Think of it like a television “channel.” No one will tune in if you don’t have any shows for them to watch! Content works best when you educate and inspire. Each post should have something useful or interesting to share, and a beautiful image.

Before you make each post, ask yourself “would I want to read this if [my competitor] posted it?” Take photos, share news and interesting information, and create visuals that could easily belong in a glossy magazine to represent your brand.

2. Collect and Use Data - Know Your Customers

Demographics go far...

It's time to throw away previous models of online distribution! Tomahawk Director and tourism marketing expert Gina Paladini presents the drastic changes in online distribution for tourism, and how your business can stay ahead of the curve.

Download the whitepaper as a PDF

Let’s start by looking back to the 1990 era of travel distribution.

“Those were the days.” The distribution chain was an easy, single flat line with the novel addition of a supplier having their first website.

Today the available distribution "chain" is more like a bicycle wheel with spokes than a chain!\

The increase of distribution channels options requires an deep understanding of your customers, and which channels are best for each stage of the travel purchase...

Photo credit: SimilarWeb

If you haven’t heard of Pokemon Go by now, you may be in the minority. The Nintendo-game based app created by developer Niantic, has taken the world by storm since its release a week ago.

According to SimilarWeb, the game already has twice as many users as the popular dating app Tinder, and is on track to have more active users than Twitter by the end of the week.

Integrated with Google Maps, the app requires users to travel to exact locations to play and progress in the game, overlaying the characters with real-world landmarks.

To sweeten the experience, users can purchase “lures” which cause characters to spawn in a specific location for a limited time, drawing crowds of other users to that location. This has an intriguing application for...

Whether you're working with an in-house team member or an external agency, understanding common social media terms can help you navigate the results for your business and improve your digital marketing. Use our easy Social Media Glossary to learn the language!

Platform

A platform is the "brand" of social media being used. Facebook, Twitter, Instagram and Snapchat are all different platforms.

Channel

A channel is the specific page for your business. Think of it like a television channel - a dedicated space for your content to be scheduled and distributed. For example, the Tomahawk channel is https://business.facebook.com/TomahawkTourism on the Facebook platform.

Likes

When a person clicks on your post with the pre-generated response. This feature has recently...

Perhaps you have plenty of bookings during the high season, but what can you do to ensure bookings flow all year, through shoulder and low season? Here are five proven tactics that will keep your bookings rolling in every season.

1. Responsive site

To ensure year-round bookings, first you must get the basics right. According to eMarketer’s latest estimates of travel research in 2016, 51.8% of all travellers who book trips online will do so using a mobile device.

That means your accommodation, whether you’re a small two-room B&B or a large resort, must have a responsive website site that can be viewed on any size device.

2. Powerful Booking Engine

Another fundamental key to increasing your online booking lies in the system you use – namely, your booking...