Category Archives: Digital Marketing

What drives conversions? Social Media or Google Ads? A question we get asked A LOT! Listen in to Monday Marketing Minutes to hear our thoughts on the topic, and feel free to share your experience below. 

#mondaymarketingminutes #betterneverstops?

Today in the nest we talk about SEO & Google Ads . . . better together. Watch our Monday Marketing Minutes and find out why they are a match made in heaven this valentines week. This article discussing organic and paid search goes into the topic in more detail.

#mondaymarketingminutes #betterneverstops

This week in the nest we talk about the Power of Video Marketing . . . it's cheaper than you think!

Viewers remember 95% of a message when they watch a video vs. 10% when reading. The video campaigns we run for clients get a 1,200% increase in engagement & on average enjoy a 24% increase in bookings!

#mondaymarketingminutes #betterneverstops

It’s time to ask yourself if you’ve done everything you can to market your travel website to the right audience. If not, now is the time to try these 5 sure-fire strategies to boost your website performance:

Optimize your images

The number one selling feature of any travel-related website is photos. Some may say an image-heavy website is bad for SEO. We beg to differ. Images can be optimized with keywords using the alt tags and with proper naming conventions. These are also crawled by Google Bots and are displayed in both the Image Search results and the Universal results page. As a pro tip: submit an image sitemap in your Search Console (formerly Google Webmaster Tools) to get those beautiful pictures crawled. Another plus points for beautiful pictures – they’re not just good...

If pictures paint a thousand words, how effective do you think videos will be for marketing your tourism business? Film conveys so much more than text and pictures. Just image, you can give your intended customers a real glimpse of what you can offer. Show your audience the sweeping views from your hotel balcony or maybe the exhilarating feeling of bungy jumping off a platform. How about sharing that sense of calm the sounds and sights of your sleepy coastal town can bring?

Whether it’s an accommodation, an experience or a destination – a video can allow your potential customers to immerse in that experience and you can connect with them emotionally.

The statistics about the use of video in tourism marketing really drive the point home. For instance:

• In a 2011 survey by...

Which one is really more important? SEO or User Experience? We say both! And equally so. Some claim that these two concepts are diametrically opposed. They say these two will never meet eye-to-eye and have been waging war against each other for the longest time. The truth is, they can work together rather well.

But, first things first, let us define these two concepts:

• SEO or Search Engine Optimization – this is the act of purposely optimising your website via on-page and off-page tasks to help it rank better in search engine results pages.
• UX or User Experience – refers to the process of enhancing user satisfaction of a website focusing on accessibility, usability and aesthetics.

Both actually work toward providing a service and aim for completing whatever conversion...