Understanding Booking Costs of Acquisition - Monday Marketing Minutes with Tomahawk

There's a plot twist happening in the world of streaming, and it's one that every tourism marketer should be paying attention to.

For years, the story went like this: YouTube was where you discovered things, and Netflix was where...

Let's face it, it's very common for marketers in tourism to always focus on marketing activity that creates new customers to fill their rooms, tours or schedules. If your marketing strategy is heavily focused on attracting new...