Understanding Booking Costs of Acquisition - Monday Marketing Minutes with Tomahawk
By Tomahawk on
Watch this week Monday Marketing Minutes to understand the cost of your bookings. They may come from Travel Agents, OTA's or directly on your website. Have you ever calculated the different cost of acquisition for each?
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The view from California: Using Machines to Make Travel More Human and Other Observations
By Gina Paladini |
Observations from the US | November 2026
The 24th of October 2026 marked two years since I moved back to California after 30 years in New Zealand. Since over half my life has been in New Zealand, I am equal parts Kiwi and...
Marketing Mythbuster #10: I can't compete with large marketing budgets
By Tomahawk |
Large tourism brands often have the resources to run campaigns across multiple channels, produce high-end creative content and maintain a constant presence in front of potential customers. This makes any marketer or owner of a...
