Understanding Booking Costs of Acquisition - Monday Marketing Minutes with Tomahawk
By Tomahawk on
Watch this week Monday Marketing Minutes to understand the cost of your bookings. They may come from Travel Agents, OTA's or directly on your website. Have you ever calculated the different cost of acquisition for each?
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Marketing Mythbuster #9: Negative Reviews Will Ruin My Business
By Tomahawk |

It’s easy to see why this myth feels true. In tourism, reviews can have a huge influence on booking decisions. Guests want reassurance that the accommodation, attraction or experience they’re considering will live up to...
Marketing Mythbuster #8: You need to be on every social media platform
By Tomahawk |

At the beginning of 2026, this seemed like a pretty straightforward myth to bust - "You don't need to be on every social media platform."
Trying to maintain a presence on Instagram, Facebook, Instagram, TikTok, YouTube,...
