Understanding Booking Costs of Acquisition - Monday Marketing Minutes with Tomahawk
By Tomahawk on
Watch this week Monday Marketing Minutes to understand the cost of your bookings. They may come from Travel Agents, OTA's or directly on your website. Have you ever calculated the different cost of acquisition for each?
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Why North America is Your New Best Friend (and how to catch the wave)
By Renee Goodsell |

Our General Manager, Renee headed along to the inaugural SKAL International Auckland event to catch an update from Mick Cottrell on all things Auckland Airport. There was one stat that surprised her, and the team.
North America...
What Do Wikipedia and Reddit Have in Common?
By Tomahawk |

They’re probably not in your 2026 marketing plan. But they should be.
While most tourism businesses focus on websites, SEO, social and paid ads, two of the most influential platforms shaping AI-generated answers are Wikipedia and...
