Understanding Booking Costs of Acquisition - Monday Marketing Minutes with Tomahawk
By Tomahawk on
Watch this week Monday Marketing Minutes to understand the cost of your bookings. They may come from Travel Agents, OTA's or directly on your website. Have you ever calculated the different cost of acquisition for each?
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Marketing Mythbuster #6: OTA's Can Handle the Customer Relationship
By Tomahawk |
Online Travel Agents (OTAs) like Booking.com, Expedia, Airbnb, Viator and Get Your Guide have become an important part of the tourism distribution landscape. They provide visibility, reach new audiences, and can help fill beds, tours,...
Marketing Mythbuster #5: Brand is Just a Logo
By Tomahawk |
When many people hear the word “brand”, they immediately think of logos, colours, fonts, or maybe a slick-looking website. And while those things are important, they are only the surface layer of branding.
Your brand is not your...
