Buying TripAdvisor reviews to boost your ranking

There are a number of email campaigns going around claiming they can boost your TripAdvisor rankings, some even blatantly advising that you can buy 'genuine' reviews.

We often get asked how to boost your TripAdvisor rankings and our advice is always the same: "Give the better service than the guest expects".

We also often get asked if we think buying reviews is a good investment and our advice is always the same: "No, don't do it."

Today another email campaign made the rounds, it looked like this:

As a TripAdvisor Premium Connect Partner, we immediately reported this to them and they promptly responded with the following:

Hi Gina

Thank you for sending this on - I’ll get this to the attention of our content integrity team who will investigate.

There is a helpful section in the Help Center on TripAdvisor for Owners with several links with regards to Fraud and Organised Boosting:

Help Center Link to Fraud information and helpful links:

General: http://help.tripadvisor.com/sections/200154967-Fraud

What is organized boosting?: http://help.tripadvisor.com/articles/200615007-What-is-organized-boosting-

What is TripAdvisor’s policy on organized boosting? http://help.tripadvisor.com/articles/200615017-What-is-TripAdvisor-s-policy-on-organized-boosting

How do you detect fraud?: http://help.tripadvisor.com/articles/200614947-How-do-you-detect-fraud-

What will happen if a business is found to have fraudulent reviews?: http://help.tripadvisor.com/articles/200614957-What-will-happen-if-a-business-is-found-to-have-fraudulent-reviews-

Thanks again for sending the specific details of this company along, this will be reported immediately to our content integrity team for immediate action.

Thanks Avril

If you are a ResBook client, using the automated ‘welcome home’ email to thank your guests for staying and asking if they would kindly give a review is an approved method for receiving genuine TripAdvisor reviews and is a nice way to make it easy for your guests to let you know how happy they are!