Twitter's New Timeline
By Tomahawk on
The Twitter community is buzzing this morning with ground-breaking news - a new set-up for the timeline has rolled out to a limited audience.
This change is to a relevancy-based feed, as opposed to the time-based feed that we’re used to. An algorithm determines this on the back end of the platform. The “instant” feed made Twitter unique, gave voices equal weight (visibility) and helped establish the platform as a premier news source.
An algorithm feed will prioritise tweets with higher reactions and “better” content, similar to Facebook. This is good news for advertisers, allowing brands to compete for relevancy and followers. It may be a problem for small businesses to have a voice however, in an increasingly noisy space, when timely posts may no longer be visible to the entire Twitter community.
We think this will affect your tourism business – do you?
Read more articles
Is YouTube the New Netflix? What the Streaming Shift Means for Advertisers
By Renee Goodsell |
There's a plot twist happening in the world of streaming, and it's one that every tourism marketer should be paying attention to.
For years, the story went like this: YouTube was where you discovered things, and Netflix was where...
Marketing Mythbuster #2: Just post something, anything
By Tomahawk |
On the surface, it sounds productive. Stay visible on Social Media, keep the algorithms happy, show you’re active. But the truth is, posting without purpose is one of the fastest ways to waste time (and bore your followers or...
