Twitter's New Timeline
By Tomahawk on
The Twitter community is buzzing this morning with ground-breaking news - a new set-up for the timeline has rolled out to a limited audience.
This change is to a relevancy-based feed, as opposed to the time-based feed that we’re used to. An algorithm determines this on the back end of the platform. The “instant” feed made Twitter unique, gave voices equal weight (visibility) and helped establish the platform as a premier news source.
An algorithm feed will prioritise tweets with higher reactions and “better” content, similar to Facebook. This is good news for advertisers, allowing brands to compete for relevancy and followers. It may be a problem for small businesses to have a voice however, in an increasingly noisy space, when timely posts may no longer be visible to the entire Twitter community.
We think this will affect your tourism business – do you?
Read more articles
Reels for Tourism: 5 Easy Video Ideas
By Tomahawk |
Short-form video is everywhere and here to stay.
From TikTok to Instagram Reels, snackable and authentic content is one of the most powerful marketing tools for tourism businesses right now. It’s where travellers are dreaming,...
5 Ways to Attract the 'Slow Travel' Market
By Tomahawk |
Peoples lives are increasingly hectic and non-stop, and as a result more travellers are seeking experiences that allow them to slow down, connect deeply with a destination, and travel with greater intention. This is now being...
