==content_digital==

Category Archives: Web Design

Nurturing the Traveller Journey from Researching to Booking

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If you've read about the 5 stages of travel, you will know that most travellers will progress through 5 stages in their journey from dreaming about travel through to sharing their travel experiences:

  1. Dreaming
  2. Planning/Researching
  3. Booking
  4. Experiencing
  5. Sharing

82% of people’s time is spent within the researching stage!

Within the 5 stages of travel, the planning/researching stage is where CMO of Uberflip Randy Frisch says people spend the most time trying to find out about:

  • the location they are looking to visit
  • what to do while they’re there
  • how they will get around
  • where they will stay
  • what the must do’s are, and
  • what are other people saying about the activity, accommodation, or transport options

With the majority of this time spent...

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25 Digital Marketing Strategies for Tourism

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Digital marketing is an ever-evolving part of promoting your tourism business. With new tools and technologies being developed constantly it's vital to keep on top of the latest strategies available to you. That's why we continue to provide a wealth of content in the form of eBooks, articles, and webinars to assist with your learning journey!

Our Tourism Tech Talks series in 2023 delivered 5 digital marketing webinars with 5 strategies shared by subject experts in each. These 25 strategies are summarised below covering: Something New, Something Reliable, Something Underrated, Something DIY, and Something Trending. The five key digital marketing topics are:

  • Social Media Marketing for Tourism
  • Google Strategies for Tourism
  • Brand, Design & Storytelling
  • Technology &...

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Technology & AI Strategies for Tourism

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Embrace technology & AI to help your business succeed in tourism

Love it or hate it, technology offers significant advantages for supporting tourism businesses to promote and sell what they offer in the digital world. 

In this article, we'll delve into technology tips, including AI powered tools, for tourism recommended by our digital performance expert, Lez Gunnion. We also share a recording of our Tourism Tech Talks webinar hosted by Lez that covers these strategies along with additional questions from tourism businesses.


1. Something New: AI Chatbots

Chatbots are found on a website as a pop-up that allows visitors to the site to ask questions in a live chat format. They are used to provide automated customer service, answering questions to solve issues, and to...

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Brand, Design and Storytelling Strategies for Tourism

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Tips to Inspire Potential Customers!

The visual appearance of your website and marketing collateral play a vital role in creating positive first impressions, enticing your target audience, and converting them to bookings. Your branding, design elements, and brand story all work together to showcase what your business offers.  

In this article, we'll explore five tips recommended by our lead designer, Pallavi Karambelkar that will help support your visual branding, designs and storytelling. We also share a recording of our Tourism Tech Talks webinar hosted by Pallavi that covers these strategies along with additional questions from tourism businesses.


1. Something New: Horizontal Scrolling

Horizontal scrolling on a website is an emerging design feature that presents...

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5 Ways to Spring Clean Your Marketing

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1. Refresh your Social Media Content & Calendar

Your social media platforms are a vital way engage with potential customers and broaden your reach to new audiences. The start of spring can mean a change in the tone and messaging of your social media posts. If your tourism business is in a location that benefits from higher visitor volumes through spring and summer then you'll want to become more active with regular social media posts to share your content.

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Navigating the Transition from Universal Analytics to GA4

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The time has come! From 1 July 2023, we embark on a new era with Google's move to GA4 analytics, saying good bye to Universal Analytics.

But why is this change happening? Let's explore the reasons behind it, understand why tracking is essential for any business, and discover the key differences between UA and GA4. It's all about navigating the concepts of data-driven success!

Why Do We Use Google Analytics?

  • Google Analytics allows website owners and marketers to track and analyse various aspects of their online presence.
  • You can gather valuable data about your website visitors, such as their demographics, behavior, and interactions.
  • This information provides insights into the effectiveness of your marketing efforts, helping you make informed decisions to improve...

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