Blog

Every Monday morning my task reminder goes off at 7am "Write Blog."

I then put it on snooze for 1 hour and go on to check my emails. I eventually get involved in some needless crisis which rolls into the weekly Monday company meetings with the various departments to plan the week.

At noon I return to my desk - my task reminder there again blinking at me "Write Blog."

Why is it that the most important and effective online marketing tool we can all do for our businesses often gets 'snoozed' for other tasks that we prioritize as more important?

As a marketing consultant my mantra to our clients is "Blogging is one of the most cost effective ways to increase your SEO - a blog every other day keeps the creditors away." But advice can be easy to give and sometimes hard to...