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Online marketing is forever evolving. Four years ago we would frequently give advice to accommodation providers on how to increase their bookings by optimising listings on online travel agents (OTAs) like Booking.com. These days our conversations revolve around how to increase direct bookings to their own websites, partly to avoid paying the OTAs commission.

Ultimately, the best way to do this is not by changing anything on your OTA listings, but by taking a look at everything else you are doing online. Here are five ways to help achieve this.

Take a good look at your website

Open up your website and imagine you are a first-time visitor who has never seen your business before. Ask yourself, can you immediately understand from your homepage what you are selling and why you...

We’re just a few short months away from professional virtual reality (VR) headsets to hit the consumer market in a storm of holiday promotions, and the future is here.

Google Cardboard  - Free Consumer VR

Google Cardboard, an approximately $20 box frame with plastic lenses, went on sale this year as a proving ground for this new technology and it’s been a wild success. Google brings the concept to anyone who wants to explore the new tech, with free designs for the cardboard headset also available on their website. Reminiscent of the red plastic View-Masters of the late 1980’s, these cardboard boxes have a simple slot for a cell phone. All you have to do is download a VR app to a smartphone and the world of virtual reality is in your hands.