==content_digital==

Blog

All things web and tourism!

Would it Benefit Me to Buy Other Domains?

By on

We are often asked by clients whether additional domains would benefit their website and/or SEO.
 
For example, say you run a motel in Auckland and your website is "www.imaginarymotel.com" but you also wonder about registering "www.imaginarymotel.co.nz", or even "http://auckland.imaginarymotel.com".

Answer?

There are only ever 3 reasons to register additional domains.

1. To protect your brand. In other words, stop someone else like a competitor from getting to it first. Alternatively, your company name might be easily misspelled and you want to catch those users who mistype it.
(Side note: If protecting your brand is your main concern, you should also register social media accounts under your company name ASAP, even if you don’t plan on posting anything just yet. Use

Continue Reading

How does Social Media affect your Search Rankings?

By on

The majority of businesses we work with recognise the importance of search engine optimisation, the art of getting your website ranked higher with search engines such as Google. However, many are surprised when one of our first SEO recommendations is to improve their social media presence.


Here’s 5 reasons why it’s so important.

1. Improved Linking Strategy

Firstly let’s be clear, having lots of likes or followers on Facebook, Twitter and other social media channels won’t improve your SEO. Google has said themselves that they do not use this as a signal.

However, when your article or website is shared, it creates increased brand exposure. This attention may lead to others including you in their own online profiles, blogs and websites. Google places value on mentions...

Continue Reading