YouTube Images and Video Sizes

YouTube as a marketing tool for tourism businesses is a natural platform to attract potential customers with 62% of consumers using YouTube for travel inspiration, it's a goldmine for reaching your target audience! Not only that, it's the 2nd most popular social media channel globally behind Facebook.

From having your own channel for creating video content, to harnessing the advertising opportunities, it can be a strong strategy for driving brand awareness and website traffic.

For your convenience we have provided the YouTube recommended image sizes for your profile, feed and ads. 

YouTube Channel Page

YouTube Channel Profile Picture 

• Recommended pixel size: 800 x 800 pixels
• Aspect ratio: 1:1 
• YouTube will automatically resize your profile image to be displayed at 98 x 98 pixels
• Accepted file types: JPG, GIF, BMP, or PNG

Remember, because YouTube is a Google platform, when you change your YouTube profile picture, it will automatically change your Google Account picture too.

YouTube Channel Cover Photo

• Recommended pixel size: 2560 x 1440 pixels
• Accepted file types: JPG, GIF, BMP, PNG
• File size: Maximum 6MB

YouTube Video Thumbnail

• Recommended pixel size: 1280 x 720 pixels
• Aspect ratio: 16:9
• Accepted file types: JPG, GIF, PNG
• Maximum file size: 2MB 

YouTube Video Page

YouTube Video

• Pixel size: 3840 x 2160 pixels, 2560 x 1440 pixels, 1920 x 1080 pixels, 1280 x 720 pixels, 854 x 480 pixels, 640 x 360 pixels, 426 x 240 pixels
• Aspect ratio: 16:9
• Accepted file formats: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Maximum file size: 256GB (12 hours)

YouTube Ads

YouTube In-stream Video Ads

(skippable video ads, non-skippable video ads, bumper ads, in-feed video ads)

• Recommended pixel size: 3840 x 2160 pixels, 2560 x 1440 pixels, 1920 x 1080 pixels, 1280 x 720 pixels, 854 x 480 pixels, 640 x 360 pixels, 426 x 240 pixels
• Aspect ratio: 16:9
• Accepted formats: MOV, MPEG4, MP4, AVI, WMV, FLV, 3GPP, WebM
• Skippable video maximum length is 6 minutes (skippable after 5 seconds)
• Non-skippable video maximum length: 15-20 seconds (30 seconds in some regions)
• Bumper ads maximum length is 6 seconds. These ads can appear before, during, or after a selected video on YouTube. Bumper ads are non-skippable ads

Display Ads

• 300 x 250 pixels 

YouTube In-Video Overlay Ad

• 480 x 70 pixels