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Would you ever plan a grand and glorious wedding and then not send wedding invitations?

Or perhaps organise the perfect birthday for your five year old son and then not invite any of his friends?

It sounds silly, but many new tourism businesses do just that.

Planning, time and loads of money is spent building a stunning accommodation, going through all the resource consents and even sign-writing the car but then when it comes time to open, no one shows up and the owners wonder why people don't want to enjoy their amazing properly. Simple answer; No budget was allocated for marketing; you forgot you have to invite people to your place.

A successful marketing strategy for a tourism business can be built on five easy steps. It will provide the foundations for marketing your...

The growing on-line community is rapidly becoming THE marketplace to compete within.

Increasingly savvy browsers can hunt out the exact thing they are looking for, compare you against your competitors and find the price they want.

What this means for suppliers of a commodity (from accommodations to activities and rental cars to wine) is that you need a website that keeps it really simple, with information that is easy to find and an accurate portrayal of what you provide (or be at the mercy of an upset customer on TripAdvisor, Facebook or Twitter!) .

You have probably heard it all before, but the reason you keep hearing it is because it is vital to your business! Your customers are online, looking at your site and if you don't look after it, you could be losing potential...