==content_digital==

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All things web and tourism!

Choosing the right mobile website type

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So, you understand that the world is going mobile and you need to get a mobile site for your business - but now what?

First, don't panic, they aren't as expensive as you might think!

Learning the different types of mobile sites available along with the pros and cons of each can help you bravely enter the world of mobile. Mobile is offering the biggest shift and growth opportunity we have seen since the birth of the world-wide-web.

Also, distinguishing the difference between a mobile site and an 'app' is important, as these are very different and often confused.

Apps are custom-made applications that your customers need to download onto their smart phone to use. Mobile websites are accessed on the web browser of a mobile phone, and are generally a mobile friendly or...

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Creating Specials with Resbook Online Booking Software

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As many of our readers are frequent users of our online booking and property management system, Resbook, we will be releasing some really helpful tips to help you understand how this online booking software can help you grow your business, and convert your website visitors into guests.

First up, we will go over adding specials to your rates in Resbook.

To access Specials in Resbook, head to Admin > Stock Configurations > Rates > Select the room type > Select the rate to which you wish to offer the Specials for.

Click on 'Create Special'.

Note: You should have already set up rate periods for your room type before you can create specials.

You can offer 3 different types of specials for your customers:

1) Pay a certain amount for a specified number of nights.

2) Stay...

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Solving tourism website questions and online marketing problems with Google: #2

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This is the second question in our blog series from the TourWriter Assemblage.

First time reader? Check out the first google question here or watch the full video on youtube.

Question 2: I'm told I am getting a lot of traffic to my site, but I'm not getting many enquiries. What's going on?

This question is all about converting the eye-balls on the page into actions, and often happens when there are barriers which are preventing someone moving from a passive viewer, to being inspired by your product, and placing a booking.

Google's website analytics and webmaster tools are two useful and totally FREE programs which you can use to answer some of the following questions, make adjustments and measure the impact and results.

1. Are my visitors qualified before arriving?

To...

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