Blog

Source - Anna Pollock 

I've recently been given a deliciously interesting assignment: - answer, in one page, "what is the cause of tourism?"

Perhaps the questioner has read Simon Sinek's great book Start with Why? which can be summarised in one ket phrase: People don't buy what you do, they buy why you do it.

Perhaps the questioner is a conscious capitalist in the making and understands the power of having a Higher Purpose.

Regardless of the motivation underpinning the assignment, I'm pleased and excited that someone has been thoughtful enough to ask.

Having just spent the past two days in the company of some of British Columbia's brightest and best tourism students, I am fully aware of just how important it is that we have an meaningful answer. This bright, connected,...

Trip Advisor - For around USD600.00, a B&B can get a business account with Trip Advisor that not only lets you list contact details and your website, but lets you add a special offer to the front page for the region when searched. Even better - travellers can receive your specials by email for each region they will be visiting

www.tripadvisor.com

Newsletters - When you pay peanuts, you get monkeys, but not with MailChimp! It's free if you have less than 2000 contacts, and offers a slew of templates, or lets you design your own email newsletters. You can share them on social networks, integrate with services you already use, and track your results.

See some of our tourism marketing newsletter designs or head to www.mailchimp.com and get started!

Google Places - Fast track...