Five ways to turn The Hobbit into tourism marketing success
In 2011 we had the big "Men in Black" offering our country the hope of increased numbers for tourism.
The Rugby World Cup brought plenty of hype, promises and pride as a nation; and we wanted to believe that the whole world was watching us.
Truth is, rugby doesn't hold the attention of some of our largest markets (Japan, U.S. China) and the televised games do not show off our biggest assets as a destination: our landscapes.
In 2012 and 2013 the release of "The Hobbit" movies is the next great opportunity. When it comes to wide spread tourism benefit, the little men with hairy feet are going to stomp all over rugby.
While it is difficult to ascertain the exact number of international visitors who have visited New Zealand as a result of the films, after the 2002 and...
