If you've got it, flaunt it on your home page
By Tomahawk on
If you want a steady stream of online bookings, you need to have an emotive and a compelling home page that loads quickly.
The emotive aspect is the "wow" factor that immediately transforms the guest to the fantasy of experiencing your tourism product. The compelling aspects are what give them the confidence to book. Flaunt both of these features and you are lined up for success.
How do you create both an emotive and compelling home page? Here are the four key aspects to flaunt:
1. High quality photos - one of the best ways to get a message across quickly is pictures. Spend the money on getting professional photos taken. It will make all the difference to your marketing efforts. Think of a website that you like - I would venture to guess that they have clear, crisp and emotive...
