Your business partner you may not know - Google
As a tourism operator, you may have been advised that in addition to giving the best possible service to your customers and ensuring that you love up your agents, you also need to ensure your online presence is attractive to both your clientele and Google. Just how important Google is to most businesses is interesting, a bit scary and is about to get even greater.
An accommodation provider has a long 'to-do' list to promote themselves online:
- Get an attractive website that guests like and ensure it is properly built to please Google.
- Add an online booking engine and integrated channel management to ensure that you are listed on major OTAs.
- Spend time on your website each month to optimise it so Google ranks you well.
- Set up a blog on your...
