Category Archives: Mobile

5 Ways to Promote Tourism through Instagram

By on

Quality Content

Every image you post should look like it belongs in a magazine Instagram is a “dreaming” channel in the purchase process, so the images should make someone want to pack their bags immediately and run/fly/swim to your destination, whatever it takes!

Use bright, sharp images with a strong focal point. If the details in the image are blurry or too small, they won’t translate well on mobile.

Decoding Hashtags

Hashtags are not to be ignored! They are a search function for your images – hashtags allow strangers to find your posts when searching for their interests.

Avoid cutesy tags such as #sorrynotsorry for your brand, and make use of strong search terms and your unique branded tag or destination tags, such as #NZMustDo and #NewZealand. These will help...

Continue Reading

Mobile & AMP: Speed is the Name of the Game

By on

When it comes to mobile browsing, speed is the number one consideration for users. Expectations are high, but many seem to be missing the mark. On average, load time for retail mSites is at 7.083 seconds according to Mobile HTTP Archive

The focus on images has been counterproductive to improving speed. Over that last few years, mobile page sizes have grown drastically with the average page served to mobile increasing by 203% since 2011. And the consequences are severe. Did you know that every second of delay from the first second of loading costs money? RadWare and Kissmetrics have published information on the impact of loading time to the bottom line. Some of the most important findings of the research include the following figures:

  • 11% decrease in pageviews
  • 7%...

Continue Reading

Digital Trends 2017 Part 1: Mobile is Still the Biggest Focal Point

By on

Have you jumped on the mobile bandwagon yet? If you haven’t yet, you are missing out big time! Mobile continues its ascend up the ladder of importance for internet users. Most website owners are starting to see the percentage of mobile as a channel grow month on month.

Google is at the forefront of this paradigm shift as they continue to push for the perfect mobile experience. In 2014, they added the mobile-friendly label to search results to help users “find pages where the text and content were readable without zooming in.” While plans for removal of this label are already underway, Google will continue to include the mobile-friendly criteria as a ranking signal. 

Get Started on Mobile

First things first, if you’re not yet mobile-friendly, call Tomahawk now. We can help...

Continue Reading

Digital Trends 2017 Part 2: Interactive Content

By on

Our big prediction for 2017 is the rise of interactive content. Gone are the days when internet users are happy consuming just big chunks of text. The popularity of infographics started a trend towards content that uses imagery. This year, we will see people wanting to interact more with content – possibly by choosing different paths in that content.

A good example that would bode well for the travel industry is the use of maps. Ahrefs recently published an article related to this, showing how it can be used for link building. It doesn’t have to be overly complicated and can focus on the following: data/research, trending topics, pop culture, funny facts and fully interactive maps.

Another form of interactive content users are just consuming like mad are those that offer a...

Continue Reading

Guide to Mastering Mobile Phone Video

By on

Incorporating video into your digital marketing is a powerful way to increase bookings. While we strongly recommend hiring a professional to craft your main website/brand video, you can easily produce ongoing content for your tourism business with your mobile phone camera in 6 steps.

•    According to Google, 45% of leisure travelers booked instantly after watching a video of the travel activity. 
•    72% of business travelers and 74% of affluent travelers booked upon watching a video (Google)
•    62% of travelers want to watch tourism videos, including tours, sightseeing, cruises, hotel rooms, properties and airlines. (Google)

Holding the cell phone

•    Put the cell phone on a flat surface if possible
•    OR brace your elbows against your ribcage to stabilise it

Continue Reading

Tomahawk Whitepaper: Online Distribution

By on

 

It's time to throw away previous models of online distribution! Tomahawk Director and tourism marketing expert Gina Paladini presents the drastic changes in online distribution for tourism, and how your business can stay ahead of the curve.

Download the whitepaper as a PDF

 

 

 

 

Let’s start by looking back to the 1990 era of travel distribution.

 

 

“Those were the days.” The distribution chain was an easy, single flat line with the novel addition of a supplier having their first website.

 

 

 

 

Today the available distribution "chain" is more like a bicycle wheel with spokes than a chain!

 

The increase of distribution channels options requires an deep understanding of your customers, and which channels...

Continue Reading