Junior Digital Performance Specialist
At Tomahawk, we don’t just run ads; we craft strategies that connect with travellers from around the world! We are looking for a self-motivated, strategically-minded individual to join our digital performance team. You will be responsible for translating client briefs into high-performing campaigns, ensuring every dollar spent minimises risk and maximises growth.
Tasks & Responsibilities
Integrated Search Strategy: Align Google Ads keyword data with SEO strategies to dominate 'high-intent' search terms and minimise wasted spend.
Content Architecture: Identify content gaps based on keyword research and user intent; brief or create high-quality content that satisfies both users and search engines.
On-Page & Technical SEO: Audit and optimise site structure, metadata, and internal linking to improve organic rankings and Google Ads Quality Scores.
Strategic Storytelling: Get into the head of the target audience to produce ad copy and long-form content that connects emotionally and drives action.
Risk & Exposure Management: Proactively identify 'at-risk' rankings or underperforming ad sets, providing the 'why' and a clear pivot plan to stakeholders.
Key Skills & Proficiencies
The SEO Toolkit: Proficiency in tools like SEMrush, or SurferSEO for technical audits and backlink analysis.
Content Strategy: A core understanding of how to map content to the 5 stages of travel.
Data Synthesis: Ability to combine GA4, Search Console, and Google Ads data into a single source of truth for client success.
Dynamic Communication: The ability to explain to a client why a $0.00 organic click is just as valuable, but requires a different strategy than a $5.00 paid click.
Creative Writing: High-level verbal and written communication skills to ensure content reflects the 'look and feel' of the Tomahawk brand standards.
Apply Now for Junior Digital Performance Specialist
Applications are open until 31st March 2026.
