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All things web and tourism!

The Art of Marketing the Perfect Ski Day

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It’s winter. The slopes are calling to you. It only takes a little push and you’d be packing your car with your overnight bag and your skis. A few hours later, you have your hot cocoa in hand looking out into the glistening white and the endless blue skies. Life is good.

google search results page

That little push you needed? You Googled Mt Ruapehu and the first result that popped up said that the weather is amazing today and it’s time to make that ski dream a reality. Why not? It is the perfect ski day today, after all.

Now, here’s the fun part. You didn’t specifically check the weather conditions for Google did you? The result that said it all is actually an ad based on the current weather condition. Yes, it’s possible and for businesses that are affected by New Zealand’s crazy winter rains, it’s the...

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Google Flights Arrive in Australia and New Zealand

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What is potentially the biggest game-changer for travel agencies and tourism industry businesses is now here.

On 12 June, Google Travel announced that Google Flights is now available for Australia and New Zealand through their Twitter account.

Google Flights

In 2011, Google purchased one of the most prominent tools for researching airfares. The Matrix, MIT-developed ITA Software, is a powerful tool that lets users intelligently find the airfares they need by customising pairings, allowing multiple destination inputs and searching across variable trip lengths. Pairing this with a user-friendly interface resulted in what we now know as Google Flights.

How It Works
“Pack your bags! Whether you’re traveling from Auckland to Asia, or Kerikeri to Queenstown, Google Flights will give you...

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Facebook Live: How to Make It Work for You

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Did you know that 100 million hours of video are watched on Facebook every day?  It’s no wonder the social media giant has taken it to the next level with Facebook Live. This powerful new tool gives you two good reasons to start exploring it. One, you will be able to harness all the marketing potential of the video format – again, look to the figure above 100 million hours! Two, it lets you put your social media campaign in the moment.

facebook live - social media marketing

Recent Facebook algorithm changes seem to be favouring videos in the news feed, and Live videos rank even higher. Even better, users actually like it. Personalities such as Jane Goodall and Martha Stewart and brands like BuzzFeed and the Denver Broncos have used Facebook Live to successfully connect with their followers. According to Facebook,...

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Tourism Marketing with Videos: Make that Emotional Connection

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If pictures paint a thousand words, how effective do you think videos will be for marketing your tourism business? Film conveys so much more than text and pictures. Just image, you can give your intended customers a real glimpse of what you can offer. Show your audience the sweeping views from your hotel balcony or maybe the exhilarating feeling of bungy jumping off a platform. How about sharing that sense of calm the sounds and sights of your sleepy coastal town can bring?

Why video is so important in tourism marketing

Whether it’s an accommodation, an experience or a destination – a video can allow your potential customers to immerse in that experience and you can connect with them emotionally.

The statistics about the use of video in tourism marketing really drive the point home. For instance:

  • In a 2011 survey by...

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Increase Your Tourism Bookings Using Email Marketing - The Easy Guide

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While fresh ways for reaching people online keep popping up, few are as effective as going directly to a potential customer and hitting their email inbox with one of your latest offers. When used correctly, Email Marketing can lead to increased bookings - so here are three ways to best use Electronic Direct Marketing and E-Newsletters

1. Share the Love

Encourage your offer to be shared around! Offer a special to your past guests and newsletter sign-ups then encourage them to share the deal with their friends and family – “spread the news and share the love”. Let’s face it, we all know someone who could do with some good news and TLC, and more so, everyone loves a good special. This is a also a great way to expand your brand awareness. Everyone gains something out of it, and...

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Tomahawk at TRENZ 2017

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Tell Us Your Marketing Pains

Tourism marketing is an ever-changing landscape where things move quickly! There are so many tools, platforms and distribution choices. Understanding the best options for your tourism business can be overwhelming...and an expensive learning curve if the ROI doesn’t eventuate.

Stop by our booth at TRENZ and tell us your marketing pains! What symptoms are you experiencing?

  • Drop in website traffic? 
  • Too much dependence on OTAs? 
  • Social Media not performing well?
  • Or something else?

In exchange for sharing your pains, enjoy a free neck and shoulder massage on us!

Visit the Tomahawk Booth

Find us at Booth 1005, in The Cloud just left past the registration desk. We hope to see you there!

 

 

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