Facebook is making a need-to-know update to the News Feed, announced this week, that will affect the owners of business pages. This update will place a high priority on quality content to the News Feed. Posts that “feel” like ads or click-bait will be penalized. It may sound like a small change, but the effects on post reach will be significant.
This is good news for users, as it will ensure the posts you see are more interesting and relevant to you. For businesses, however, they will need to refrain from making posts asking for Likes and emphasizing the need to “click” on the post to force engagement. Software engineers from Facebook have recommended that businesses do not ask people to take specific actions (click on the post or links) or business will see “negative changes to...
Shoulder Season.Definition: Noun. The time of year right before and after high season when the weather is still favourable and tourism operators worldwide want more bookings. (Also: shoulder period)
With some forward planning and tactics before your shoulder season starts, there are tried and true strategies to stretch out the peak season and boost bookings.
1. Create a New Inclusive Package
Offering the ability to have an “easy to book in one click”, all-inclusive package motivates bookings. Create a multiple day stay with tickets to a local event, or negotiate a favourable rate with a local activity and/or restaurant.
Besides adding the package to your website and booking engine, add it to your business listing on TripAdvisor and be sure to promote on all online...
Gina's November presentation to the Tourism Industry Association New Zealand delves into the Big Question - will virtual reality help or hinder tourism business?
Virtual reality is the biggest game-changer in our lives since the launch of the iPhone.
The seemingly simple ability to see an image or video in 360 degrees is about to revolutionise the way we live.
Imagine being able to virtually travel anywhere in the world from the comfort of your own home. Fly over the Grand Canyon looking up, down and all around you as if you were really there, or “dive” underwater at the Great Barrier Reef and watch as a turtle swims past you.
Jaunt, a VR technology and content company, claims “You will feel transported directly into the middle of the action. Look anywhere. See...
As the world’s number-one tourism website, TripAdvisor is an audacious and powerful beast. For travellers sharing a review or researching a trip, it works a treat. For tourism operators it can prove a powerful marketing and distribution tool. But for all of these treats, this powerful beast can serve up a trick or two.
Since anyone can post a review on TripAdvisor, it can create some scary situations for a tourism operator. Travellers threatening a negative review as an attempt to get a discount, competitors purchasing fake reviews to boost their rankings, or a sinister traveller who is simply miserable about life and uses the platform to constantly complain.
Some operators believe fake or venomous reviews are...
Unfortunately, you will never be able to 100% safeguard yourself from being hacked by a determined and skilled individual or group. However, there are a number of things you can do to ensure you are less likely to be affected - and if you are affected, how you can minimise the effects on your business.
Handling social media customer care may seem frightening - public posts with angry comments about your business are hard to control and can feel like a personal attack. Consider this - those customers will be online complaining about you, no matter what you do or whether you have a social media page on Facebook, Instagram, Twitter, etc. What matters is how you respond to change their experience and perception of your business.
5 Steps of Customer Care
1. Check In
Do this once daily during office hours. Set a time when you drink your morning coffee to check for any new messages or notifications. Make your goal to respond within 24 hours of a business day. If you make a habit of morning responses, this will be easy! Facebook...