All things web and tourism!

Learning from Industry Leaders - Jasmine Adams

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Each month we will ask an industry leader the same five questions as a way to share tourism marketing insights with others. The list of tourism professionals chosen to range from last year’s B&B owner of the year, RTO GMs, Marketing Manager for a hotel chain, motel owner, marketing organisations like BYATA and Luxury Lodges, and others.

The objective is to share knowledge, create scenarios that others can relate to and learn from, nurture sharing within the NZ tourism industry.

Our featured industry leader this month is Rotorua TOP 10 Holiday Park owner and operator - Jasmine Adams.

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Rain, cold weather, or sun: advertise with weather ads on Social Media

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Winter continues, and for some its getting rather wet and cold! For those wanting to make the most of these cooler months head to the snow, enjoy a pizza by the fireplace with friends or explore new areas of New Zealand, in our case the Great Lake Taupo region.

You sit at your desk dreaming of what to do this weekend and an ad pops into your newsfeed telling you the weather is great for that ideal ski weekend! Or the weather is perfect to embrace the cooler days with a relaxing soak in the hot pools. 
This is where things start to get fun! The ads that are served differ based on weather, whether that be past, current or future weather conditions (set to your preferences) you can reach those who might be looking for indoor activates on raining days, or outdoor on sunny...

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The Art of Marketing the Perfect Ski Day

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It’s winter. The slopes are calling to you. It only takes a little push and you’d be packing your car with your overnight bag and your skis. A few hours later, you have your hot cocoa in hand looking out into the glistening white and the endless blue skies. Life is good.

google search results page

That little push you needed? You Googled Mt Ruapehu and the first result that popped up said that the weather is amazing today and it’s time to make that ski dream a reality. Why not? It is the perfect ski day today, after all.

Now, here’s the fun part. You didn’t specifically check the weather conditions for Google did you? The result that said it all is actually an ad based on the current weather condition. Yes, it’s possible and for businesses that are affected by New Zealand’s crazy winter rains, it’s the...

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Google Flights Arrive in Australia and New Zealand

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What is potentially the biggest game-changer for travel agencies and tourism industry businesses is now here.

On 12 June, Google Travel announced that Google Flights is now available for Australia and New Zealand through their Twitter account.

In 2011, Google purchased one of the most prominent tools for researching airfares. The Matrix, MIT-developed ITA Software, is a powerful tool that lets users intelligently find the airfares they need by customising pairings, allowing multiple destination inputs and searching across variable trip lengths. Pairing this with a user-friendly interface resulted in what we now know as Google Flights.

How It Works
“Pack your bags! Whether you’re traveling from Auckland to Asia, or Kerikeri to Queenstown, Google Flights will give you...

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Facebook Live: How to Make It Work for You

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Did you know that 100 million hours of video are watched on Facebook every day?  It’s no wonder the social media giant has taken it to the next level with Facebook Live. This powerful new tool gives you two good reasons to start exploring it. One, you will be able to harness all the marketing potential of the video format – again, look to the figure above 100 million hours! Two, it lets you put your social media campaign in the moment.

facebook live - social media marketing

Recent Facebook algorithm changes seem to be favouring videos in the news feed, and Live videos rank even higher. Even better, users actually like it. Personalities such as Jane Goodall and Martha Stewart and brands like BuzzFeed and the Denver Broncos have used Facebook Live to successfully connect with their followers. According to Facebook,...

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Tourism Marketing with Videos: Make that Emotional Connection

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If pictures paint a thousand words, how effective do you think videos will be for marketing your tourism business? Film conveys so much more than text and pictures. Just image, you can give your intended customers a real glimpse of what you can offer. Show your audience the sweeping views from your hotel balcony or maybe the exhilarating feeling of bungy jumping off a platform. How about sharing that sense of calm the sounds and sights of your sleepy coastal town can bring?

Why video is so important in tourism marketing

Whether it’s an accommodation, an experience or a destination – a video can allow your potential customers to immerse in that experience and you can connect with them emotionally.

The statistics about the use of video in tourism marketing really drive the point home. For instance:

  • In a 2011 survey by...

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