Social Media is not a toy, it's a business tool!

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Today it’s easy to have your attention captured by noise and sparkly things – distractions surround us. It’s also easy to mistake that noise as representing frivolity. Yes, your neighbour posts funny cat photos and your nephew won’t stop checking the game stats during family dinners, but social media is a powerful tool reaching a global audience of billions and you CHOOSE how to wield it.

Sort through the noise and understand how to leverage this tool to support your business and build brand awareness. Otherwise your competitors will be out there making a better, more professional and exciting impression on the public.

“My kids are on Twitter, I should just have them run everything!”

Social media IS media, and marketing is a complex structure. Algorithms (programs) determine how many people see your posts, targeted advertisements help you reach defined audiences and metrics are used to track results and provide valuable data about the communications of your business.

It’s not as simple as posting a photo, reaching 100% of your followers, and getting instant results. A clearly defined strategy and professional guidance will help you deliver your messages to your customers most effectively.

“I don’t need social media – it doesn’t bring me bookings”

It’s an age-old saying, but “people talk.” Even if you choose to not engage on Facebook/Twitter/Instagram/Pinterest, your customers are still out there posting and tagging your business name, photos, compliments, questions and complaints. Without your presence, those comments float in space, unanswered and unresolved. Don’t you want to be where your customers are daily?

92% of consumers say they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all forms of advertising (Webbed Feet).

By taking charge of your brand on social media, you provide a community for those customers to reach out to you. This is an opportunity for you to provide competitive customer service. This is a long-term bid for that elusive “word of mouth” brand awareness. You may not see an immediate leap in bookings, but you are building the foundations for your business to be discovered in a global capacity.

When you start taking social media marketing seriously, you will see results!

ABOUT THE AUTHOR

Ashley Harding  |  Social Media Manager

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